The Diary is confused. Regular readers will know it’s not an uncommon experience, but this time it’s different. Usually, the postbag is bulging with poison-pen letters and freebies, but never before have both arrived in the same package. Accompanied by an e-mail expressing “disgust” at the Diary’s tale of agencies’ kind-hearted flower-sending to Ann Francke […]
Procter & Gamble is planning to reposition its Daily Defense brand worldwide as a value brand, in an attempt to increase sales of the struggling haircare brand.
The Chancellor has hit a rocky patch – the economy is unwell, shares are down and taxes are up. And his next-door neighbour isn’t helping either, says George Pitcher It’s said that the only conceivable reason why Gordon Brown would want to be Prime Minister is that he doesn’t want to be Chancellor anymore. And […]
Sacla, the Italian food company, is launching its biggest promotion to date, offering its new pasta sauce, Gratinata, free with every Sacla Pesto. The activity starts on February 19 and will be supported by product demonstrations and recipe cards in store, as well as online activity.
British Airways launches a £3m advertising campaign this week, focusing on its Club World flat beds. The campaign aims to boost business traffic. The television ad, which breaks on Friday, carries the strapline ‘The only truly flat bed to 44 destinations’ and features a man going to sleep in Times Square, New York, and waking […]
Diageo premium packaged spirit brand Archers Aqua is adding an apple flavour to the range, as a limited edition.
Like feminism and EU directives, the politicians’ and media’s dogged pursuit of youth is making fools of us all. If only the BBC would wake up to it. By Iain Murray Some forms of silliness that can be traced back to the Seventies are proving astonishing durable. Just when you thought the healing power of […]
As clients demand more bang for their buck, agencies are under pressure to discover new markets, create ever more innovative promotions and to evolve to meet clients’ needs, says Steve Hemsley
J Walter Thompson has created an advertising campaign for baby charity Tommy’s, free of charge. The campaign will run across press, poster, radio, cinema and TV and breaks on February 15.
Ryanair is launching a branded credit card to boost online revenue. The move brings the low-cost airline in competition with a credit card from easyGroup, parent of rival carrier easyJet.
Independent regional airline Flybe.com has hired former Hoover marketer Mike Rutter for the newly created post of marketing director. Rutter is a former vice-president of sales and marketing at Hoover. He quit the job in February 1997 after new owner Candy pulled a &£6m marketing campaign. Rutter was a marketing manager at Hoover during the […]
Ware Anthony Rust has been appointed by the travel insurance firm InsureandGo to handle a &£1.25m advertising, design and PR campaign.