It is getting more difficult to persuade customers to give us their personal data. Are they more worried about privacy and security after the revelations of Edward Snowden? Are they wary that marketers will relentlessly spam them once we have their details? Or do they find it too difficult to hand over data on their mobile devices?
Waitrose put its company culture first when it promoted Mark Price to marketing director in 1998 – he was chosen for cultural fit rather than a detailed knowledge of brand strategy. Now managing director, he talks to Marketing Week about his aims to double the size of the business in the next ten years.
Why should you care that entertainment website Buzzfeed announced this week that it is expanding its UK commercial team? Because the real impact of the media brand and content model is far greater than its amusing stories. So here’s my take on it.
Brands who will benefit from Facebook the most over the next 10 years will be those that have more detailed insight about their community. It’s not a numbers game, it’s all about engagement. With access to even more information, retailers will be able to understand how and why a consumer began interacting with them on Facebook […]
One of the most infuriating parts of being a marketer is that everyone feels they can ‘do marketing’ as well as you can, and do not hold back in volunteering their opinions.