13 February 2014

Can context enable customisation without being seen as ‘creepy’?


It is getting more difficult to persuade customers to give us their personal data. Are they more worried about privacy and security after the revelations of Edward Snowden? Are they wary that marketers will relentlessly spam them once we have their details? Or do they find it too difficult to hand over data on their mobile devices? 

Profile: Waitrose managing director Mark Price


Waitrose put its company culture first when it promoted Mark Price to marketing director in 1998 – he was chosen for cultural fit rather than a detailed knowledge of brand strategy. Now managing director, he talks to Marketing Week about his aims to double the size of the business in the next ten years.

Prepare for Facebook’s next decade

Brands who will benefit from Facebook the most over the next 10 years will be those that have more detailed insight about their community. It’s not a numbers game, it’s all about engagement. With access to even more information, retailers will be able to understand how and why  a consumer began interacting with them on Facebook […]

Latest from Marketing Week