13 January 2000

Motive merges with Starcom

The Leo Group’s media agency Starcom and Bartle Bogle Hegarty’s Motive officially confirmed their UK merger this week, creating a £440m billing entity which could leave sister company MediaVest out in the cold. The new company will be called the Starcom Motive Partnership (SMP). MediaVest’s parent, the MacManus Group, is to finalise merger plans with […]

Digest

AACS, Portugal’s communications authority, is to further investigate the country’s audience measurement system, operated by Marktest Audimetria. The announcement comes amid concern about the system’s reliability and the effect on programming.

Digest

Underberg, producer of Asbach Uralt brandy, has entered into a joint venture with Bols to market and distribute the brand in Germany. Long-time market leader Asbach suffered a sales decline during the Nineties, but still sells about 6 million bottles a year.

Babco spirits to launch its first UK brand

A spirits company set up by a former IDV manager made redundant in the merger with United Distillers & Vinters is to launch its first UK brand. Babco, which markets drinks in Ireland, Canada, Spain and Greece, is launching alcoholic energy drink Agwa, which is targeted at 18- to 24-year-olds in UK nightclubs. Babco is […]

Digest

Jurys Doyle Hotel Group of Ireland has revealed plans to spend up to £80m on UK acquisitions. This week it announced a 64 per cent increase in pre-tax profits to £17.8m in the six months until October 31, 1999.

RAC calls review of £5m account

RAC Motoring Services is reviewing its £5m advertising account following a change in ownership. M&C Saatchi, which has held the business for little more than 18 months, has been invited to repitch. The RAC, which is using the services of the Advertising Agency Register, has yet to draw up a pitch-list. The review also follows […]

Digest

Saatchi & Saatchi’s cause-related marketing arm, Cause Connection, has entered a joint venture with corporate hospitality and sports event specialist The European Group.

AA marketing chief quits

AA group marketing director Bob Sinclair is to leave the company after 27 years as its new owner Centrica reshapes itself as a provider of household services ranging from the home and car to personal finance. Sinclair leaves the group in April. Centrica group marketing director Simon Waugh says: “There is no bad feeling. We […]

Event response is measurable

In your performance-based fees article (“Performance Test”, MW December 2), Andrew Hillary explains how hard it is to measure changes in emotional response after an event. While it is not as easy as other research, it is possible. We have recently completed an exercise with King’s College London and Lloyds TSB. We took a sample […]

Digest

The Advertising Standards Authority has appointed David McNair to its independent council. McNair was formerly brand director at Sainsbury’s and now works as a marketing consultant.

Three to pitch for £2m crime prevention push

The Home Office has shortlisted three agencies for an estimated £2m crime prevention campaign. Rainey Kelly Campbell Roalfe/ Y&R, D’Arcy and J Walter Thompson are understood to be on the list, with pitches to be held in the next two months. The pitch will be administered by the Central Office of Information (COI). The Department […]

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