13 January 2005

RBS poaches P&G Babycare brand chief

The Royal Bank of Scotland (RBS) has poached Procter & Gamble babycare brand chief David Jones to lead the marketing for its non-high street brands, including Lombard, Churchill and Direct Line. It is thought that he was lured by a huge remune

Unilever Cosmetics throws central branding into doubt

Unilever Cosmetics International (UCI) has created uncertainty over the global roll-out of Unilever central branding after doubts have been raised about its validity on its prestige perfumes, including licensed brands such as CK One. A company spokesperson says that it has not been decided whether its products should use the distinctive Unilever symbol, which was […]

Agencies eye Lowe London Tesco chiefs

Agencies are lining up to try to wrest Tesco’s £46m advertising account from Lowe London by poaching chairman Paul Weinberger and managing director Mark Cadman, both of whom manage the business.

EU to relax severe food ‘healthy’ claim curbs

The European Parliament is preparing to tone down proposed restrictions on health claims about food. Companies will be allowed to make medical claims if they are backed by scientific evidence. It is thought that the latest draft of the proposals will water down the original concept of “nutritional profiling” – the determination of whether or […]

Unilever Cosmetics throws central branding into doubt

Unilever Cosmetics International (UCI) has created uncertainty over the global roll-out of Unilever central branding after doubts have been raised about its validity on its prestige perfumes, including licensed brands such as CK One. A company spokesperson says that it has not been decided whether its products should use the distinctive Unilever symbol, which was […]

Post Office battles with BT

The Post Office this week launched a head-on battle with one-time sister company BT with its £15m introduction of a residential telephone service, called HomePhone. Publicis has created a £5m campaign to support the launch. The Post Office says it wants to take 1 million of BT’s customers by 2006. BT issued a statement saying […]

Someone needs to question the wisdom of age

I’m sure Dove will achieve fantastic stand-out by using a 96-year-old woman for the latest stage of its “Campaign For Real Beauty”. After all, even though using larger, or “average” women failed to work for Marks & Spencer, Dove has increased sales and market share for its firming products hugely, and its Body Image Forum […]

Playtex reviews pan-European account

Sara Lee-owned Playtex is seeking an advertising agency to handle its multi-million pound underwear account across Europe, as incumbent Euro RSCG has declined to repitch for the business. It has issued a brief to agencies to create a campaign for its glamorous underwear sub-brand Wonderbra, which is aimed at women aged 16 to 35 years. […]

The real thing

A major cosmetics brand snubs glamorous models in favour of more ‘normal’ women, and a publisher launches a magazine devoted to ‘real’ stories. Merely unconnected commercial moves, or are these tactics symptomatic of a wider move towards ‘auth

Telegraph Group appoints Zenith chief as ad director

The Telegraph Group has appointed Zenith Optimedia radio and press chief Jim Freeman as its advertising director. Freeman, head of press and radio at the media agency, will take up the majority of responsibilities handled by former Telegraph group sales director Chris White-Smith. White-Smith was made redundant in December together with Telegraph marketing director Mark […]

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Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]