Public supports ITC plans to relax TV ads

The public is broadly in favour of the Independent Television Commission’s (ITC’s) controversial plan to relax TV advertising rules, according to the first major market research into the subject. CIA’s latest Sensor report reveals overwhelming support for the ITC’s proposal to relax the rules governing the advertising of prescription drugs and personal advice services. Those […]

Mum was first women’s site

Mmm… it was an interesting ad campaign that Handbag.com ran in Marketing Week last week (MW July 6). Opening line: “Handbag.com was the first women’s website to be launched in the UK” – I think not. Back in 1998, we identified the Internet as a key element of an integrated campaign to refresh the Mum […]

Millennium Dome launches £3 million ad campaign

Dome operator the New Millennium Experience Company (NMEC) is to launch a £3m through-the-line ad campaign later this week in an attempt to target people unconvinced by its critics. The campaign will use the strapline: ‘You’ve got a mind of your own: take it to the Dome.’ Of the £3m budget, £2m will be spent […]

Digest

Pernod Ricard is to contest a decision by the Polish government to award national and international marketing rights for the Wyborowa and Zubrowka vodka brands to Polmos, the state-owned distiller. Pernod acquired the rights when it took a 37 per cent stake in Agros, a state-holding company for food businesses, in October 1999.

Prebble with a cause

ONdigital’s Stuart Prebble is a man on a mission: to beat BSkyB to the pay-TV crown. As he goes on the offensive with a raft of expansion plans, David Benady assesses whether his bold claims are well-founded

Digest

Team Saatchi has scooped the Ann Summers ad account after a ten-way pitch. The agency has been briefed to devise a rebranding strategy for the sexy toys and lingerie retailer.

Measured Approach

As the sales promotions industry bids to improve standards of accountability, issues relating to confidentiality, trust and cost are making it hard for agencies to set benchmarks.

Orange hires Premiership boss to head £70m F1 deal

Mobile phone giant Orange has hired Premier League merchandising chief Miles Pearce as head of strategic sports sponsorship. Pearce, who is Canadian, is understood to have been recruited to work primarily on the Arrows Formula One sponsorship, which the company secured earlier this year in a £70m three-year deal. He will report to marketing chief […]

Taking the fizz out of obesity

Your recent article “Sweet Nothing” (MW July 6) implied a link between soft drinks and child obesity and criticised Robinson’s High Juice (incorrectly referred to as High Fruit) for using a “mother nature” figure in a forest to push the virtues of a sugary additive to water” to children. Not only is this argument fundamentally […]

ITC mad at Telewest’s ad indiscretion

“Mummy, what’s a VD clinic? Can I have one?” Children say the funniest things, as any light entertainment producer will tell you, but parents in the West Midlands were definitely not amused when an embarrassing blunder by cable giant Telewe

Digest

Safeway has announced like-for-like sales up five per cent over the first quarter, and volume growth of 11 per cent. Chief executive Carlos Criado-Perez says the supermarket chain is on course to report good profit growth at the first half stage in November.

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