Advertisers need to take a broader approach to using radio, according to research from the Radio Advertising Bureau (RAB), which shows that digital listening platforms are growing their share of radio audiences.
The Portman Group chief executive Jean Coussins is to leave after a decade at the drinks industry body, following the creation of the new independent charitable Drinkaware Trust, which is aimed at changing the UK’s drinking culture.
Music is an incredibly powerful communication channel, perhaps the most powerful that marketers have at their day-to-day disposal.
Sega, one of the oldest brands in video games, is rolling out a global advertising campaign in an attempt to reposition itself as one of the world’s top games publishers. In recent years the brand has struggled, having moved out of console man
Sport England’s appointment of Jane Clarke to head its marketing and communications department (MW last week) comes as sports councils, governing bodies and sports marketing agencies gear up for the greatest marketing opportunity any of them w
One of Google’s UK employees was at a job interview recently and when asked why he wanted to leave, replied that Google doesn’t know anything about search. It is a curious thing to say about a company synonymous with online search services, bu
One does not need to be a friend of officialdom or an admirer of our judges to feel a pang of sympathy for the presiding judge of Gloucester Court and the county’s local trading standards officer, both of whom have had placed before them a can
According to a report by KPMG and the AEO, the conferences and exhibitions industry is booming; contributing Â£9.3bn to the UK economy and supporting around 137,000 jobs. To maintain this industry success, it is essential to ensure events are e
The world of marketing has never been tougher: every pillar of certainty seems to be under threat in this new, hyper-competitive digital age.
If the BBC really wants to save a bit of money, it could start with its annual report and accounts. Every year, it seems, people are interested in just one page – the one containing the management salaries and bonuses.
Is the printed newspaper really moribund? Looking at the revolutionary impact of Oh Yeon Ho we might be tempted to think so. Oh, a former magazine journalist sickened by what he saw as the conservative bias of the South Korean media, decided t
Regarding your article about selling renewables (MW June 29), we recently used our (locally well-known and respected) brand to promote solar thermal energy systems by way of a billing insert.