Carling’s latest television ad, launched last week during the England versus Sweden World Cup match, is being investigated by the Independent Television Commission (ITC), after a number of viewers complained that it was offensive. The campaign, which was created by Leith London, with media buying by BBJ, features a frustrated woman whose boyfriend refuses to […]
Lowe has officially announced it will stop working on the Heineken account next year, as exclusively predicted in Marketing Week (MW December 7, 2000). Lowe will continue to work on the account until Interbrew’s licence to brew Heineken in the UK market ends, and will continue to work on Interbrew’s Stella Artois.
When Richard Wheatly first joined Jazz FM as chief executive, the business was worth less than £6m, but under his leadership it went from strength to strength and last week was sold for £44.5m. Lucy Barrett speaks to the man who helped to move
“Clutter,” I hear you mutter. Ads are everywhere and consumers are becoming disillusioned. Big brands are getting more and more frustrated at receiving very little return for the millions they splash out every year on advertising. This might be about to change. While digging through some discarded memos in a bin near Granada Television’s offices, […]
I suspect that all marketers who practise in specialist areas roll their eyes in anticipation of misunderstanding when commentators from outside make forays into the their domain. However, Polly Devaney’s article on the over-50s market made much better observations than most, but with one important exception (MW May 30). Marketers don’t pursue the mature market […]
Puma will launch a lifestyle shoe that looks like a football boot at the end of the World Cup, as part of its World Cup 2002 Shodoh range.
Energy company npower is planning to launch a solar energy product later this year, marking its second foray into the renewable energy market. The product is understood to be a first for the consumer energy market. Last year it teamed up with Greenpeace to launch Juice, an ethical electricity product for consumers generated from wind […]
Home Shopping Europe, a UK TV and website shopping channel with links to the Kirch Media Group, has been put into administration.
Ministry of Sound and French company Buddha Bar Group are launching a restaurant in Central London.
Accoladia has appointed British Airways Holidays consumer marketing manager Jo Briody as head of marketing.
The Financial Times has promoted UK advertisement director David Walsh (right) to the new position of worldwide advertisement director with responsibility for online and print advertising sales across all regions.
For the second time in three weeks, sales of the Saturday National Lottery main draw have fallen to a record low. Camelot has blamed the World Cup and the Jubilee double bank holiday for the slump in sales for its main Saturday Lotto game. Sales for the draw on June 8 fell to £42.3m. This […]