Variety is the spice of a good CRM system

Richard Madden

If only I had a pound for every time I’ve heard it: the aim of every successful marketer should be to deliver the right offer to the right customer at the right time. And the role of CRM is to enable you to achieve this goal with ever greater precision.

Marketers: the trophy hunters

Secret Marketer

I was somewhat amused by the play-off between Crystal Palace and Watford for a place in the Premiership last bank holiday – both in that the so-called richest game in football was contested between the third and fifth best teams in the second flight of English football, but also in the irony that the players who fought so valiantly to win the game were more than likely to be making themselves redundant. While they may have proved good enough for the second tier, they almost certainly would not be good enough for a team in the Premiership, especially one with £120m burning a hole in the chairman’s pocket.

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m&s

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