13 March 1997

Bluewater giant retail park recruits head of marketing

Bluewater, Europe’s largest retail and leisure complex, under construction in north Kent, has hired Jeff Klein, a top executive at its PR agency Burston-Marsteller, to take charge of marketing the scheme. He has joined Bluewater operator Lend Lease Global Investment as director of marketing and communications. He will have a marketing budget running into “several […]

The outdoor industry comes in from the cold

The outdoor industry has come a long way in the past few years. Media owners have worked together to improve the sector and make it a viable alternative to television and press advertising, says David Pugh. David Pugh is commercial director of

Smart move for loyalty schemes?

Loyalty schemes could be about to change as an umbrella loyalty programme involving ten companies is unveiled by Smart, the loyalty management firm. There are considerable barriers in its path but, as Alan Mitchell reports, the new scheme also

Euro 96 funding achieves its goal

I am writing regarding the Leader entitled “Is sponsorship worth the cash”, and the article “Euro 96 sponsors fail to secure public awareness”, both in the February 28 issue. In these pieces you suggest RSL’s research showed that events such as Euro 96 and the Olympics were not successful for their sponsors. This is not […]

DIGESTS

ITV Network Centre has confirmed that it is looking for a marketing and communications director to head a revamped marketing team. Network director Marcus Plantin says that ITV has allocated a 40m budget for advertising this year… …ITV has exclusive rights to screen the ‘mini World Cup’ in France this summer. The football tournament features […]

PERFECT PROP

For a loyalty scheme to be successful, consumers have to be happy about the benefits they receive to stay loyal to a brand. Loyalty consultant Ian McAllister asks if the same is true among sports ‘brands’. Ian McAllister is chief executive of

Agencies fight for 3m Alfred Marks business

Alfred Marks, the recruitment consultant, is hunting for an advertising agency to handle its 3m account. The campaign will include press, posters, and possibly TV work. If TV is used, Alfred Marks will be the first recruitment agency on air since the Eighties. An Alfred Marks spokeswoman says: “The ads will talk about company values. […]

Mercury men grab top C&WC jobs

Mercury Communications bosses have won the first round in the fight for top jobs at the soon-to-be-launched 5bn company Cable & Wireless Communications (C&WC). But the announcement of the company’s marketing director, expected as part of the first wave of appointments, has been delayed. It is understood that there has been an internal disagreement over […]

Argos plans loyalty shift to smartcard

Argos Premier Points, one of the biggest loyalty reward schemes in the UK, will be transformed into a smartcard later this year. To date, Premier Points has not captured data on users, prompting critics to dub it an electronic version of Green Shield stamps. But from this autumn, Argos, BP and Somerfield customers will be […]

Levi’s creates role to maximise visual impact

Levi-Strauss has created a new post of retail marketing manager to manage all visual marketing in Levi’s stores as well as in authorised dealers. Henry Barnes has been appointed to the position, after two years as Original Levi’s Stores brand manager. Rival jeans maker Wrangler created a similar role earlier this year. A Levi’s spokeswoman […]

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