13 March 2003

News Group marketing chief starts up agency

News Group Newspapers (NGN) promotions director Andy Agar is leaving the group to set up his own promotions agency. Agar’s move will leave NGN without a senior marketer, as Agar has been acting as interim marketing director since Nick Canning left to join Iceland in November (MW October 31, 2002). Agar’s departure was tipped in […]

Mother creates the ‘Hard Nosed Business Man’

Mother has created the first TV advertising campaign to target business customers for mobile phone operator Orange. The £8m campaign breaks on March 20 and features a satirical character called the ‘Hard Nosed Business Man’, who represents the most demanding customer. There are five executions, each of which portrays the Hard Nosed Business Man in […]

Our new national treasure redraws urban landscape

First it was New Labour, then Cool Britannia and now, thanks to Tessa Jowell, we have four Bilbaos. But what about Lancashire’s new Sin City? ponders Iain Murray Michael Parkinson, congenital Yorkshireman and chat show practitioner, is apt to describe certain middle-aged women who have attained a measure of notoriety, as “national treasures”. Marjorie “Mo” […]

Premium TV appoints head of marketing

Premium TV, the sports media division of NTL, has appointed Nigel Blower as head of marketing. He replaces Kenny Boyle, who is leaving to head the international marketing team at the British Tourist Authority (MW January 30). A former head of database marketing for BT Cellnet (now known as O2), Blower was most recently a […]

Cerutti Hotels

Rezidor SAS Hospitality will launch a lifestyle hotel brand, Cerutti Hotels, bearing the name of global fashion brand.

Rispino fails to survive Snack-a-Jacks assault

Masterfoods is admitting defeat and scrapping low-fat rice snack brand Uncle Ben’s Rispinos, after being “thoroughly beaten” by category leader Quaker Snack-a-Jacks. Rispinos launched in 2000, backed by a &£1.2m television advertising campaign through D’Arcy. The product is available in three sweet flavours and three savoury. Masterfoods had hoped to capitalise on increased consumer interest […]

NSPCC denies rumour of 5m agency review

The NSPCC is vigorously denying that it has started to contact advertising agencies ahead of a statutory review of its 5m advertising business. This is despite evidence that agencies are being contacted by the NSPCC’s head of advertising and brand, Chris Greenwood, who declined to comment. The incumbent, Saatchi & Saatchi, has held the business […]

CNBC Europ appoints Mick Buckley

CNBC Europe has appointed Mick Buckley as executive vice-president and commercial director. He has held a number of positions within Turner Broadcasting Systems Europe and takes over the responsibilities of Mark Miller, executive vice-president of sales and marketing.

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