A collection of minor celebrities has helped supermarket chain Morrisons out-manoeuvre Tesco in the grocery wars. It is no small matter to grab market share away from the runaway leader of the UK grocery scene, yet Morrisons appears to have achieved just this in recent months. The UK’s fourth largest supermarket chain has outgunned Tesco […]
There are many people who don’t want to mention the “r” word on the basis that it is self-fulfilling. As an optimist I understand this argument well, but there comes a point when it is foolish to ignore the possibility of recession – that point has now been reached. However, there is much that can […]
Regional newspapers are struggling, undergoing long-term falls in both circulation and advertising expenditure, and increased competition from the internet, national newspapers – and the BBC. In 2004, regionals’ share of ad expenditure stood at £3.1bn; by 2006 this had fallen to £2.78bn of the estimated £19bn UK media market. Its traditional key revenue drivers of […]
Scottish & Newcastle (S&N) UK is launching its Fosters and Kronenbourg 1664 brands in widget cans, to offer pub quality lager at home. The move is the biggest innovation for both brands since they were first bought to the UK in the Seventies.
The car industry is facing further calls for green warnings to be included in ads, after the publication of a Government backed report. The plans were published in the King Review, written by Professor Julia King, on low carbon vehicles last week. The report calls for more information about carbon emissions to be included in […]
Typhoo Tea is reviewing its 4.5m advertising and media accounts. The incumbent agencies CHI & Partners and ZenithOptimedia have both been invited to pitch for the businesses.
Virgin Atlantic is launching a direct assault on rival British Airways after buying ad space at Heathrow’s Terminal 5. The airline will have three billboards in the BA long-haul lounge to promote the “relative speed” of its check-in service. The year-long campaign will launch on March 27, when the terminal opens to the public. It […]
Ofcom is proposing to “simplify” rules on how often TV ads can run during programmes and how many can be shown. It has published its proposals on the distribution and amount of TV advertising today (March 19). The broadcast regulator is seeking views on a variety of plans including scrapping the 20 minute interval between […]
Aegis Group, the owner of Carat and Vizeum, says it is “relatively optimistic” about its performance over the coming year but sounded a cautious note about the “macro-economic outlook” for the year. It made the comments as it reported a 16% increase in underlying pre-tax profits for the year ending December 31. It attributed the […]
Ofcom has admitted it is powerless to prevent ITV from reducing the amount of children’s programming the broadcaster airs on terrestrial channel ITV1. The media regulator was responding to ITV proposals for children’s programmes in 2008. ITV consulted Ofcom about plans to reduce the amount of children’s programmes shown on ITV1 from about four hours […]
Friends of the Earth has appointed Tearfund campaigns director Andy Atkins as executive director. Atkins will join the charity in late June and will replace outgoing executive director Tony Juniper later in the summer. Atkins, who was part of that group that created the high-profile Make Poverty History campaign in 2005, has been at relief […]
BSkyB has been awarded the lion’s share of Champions League football rights for three years from the 2009 season. Sky is understood to have trumped rivals by tabling an estimated £240m bid. The satellite broadcaster has been awarded the rights by football governing body UEFA after bidding against a number of UK broadcasters. Although the […]
Customers expect more natural communications from brands today, with marketers having the challenge of creating a personal connection, increasingly through the use of automation.
The author tells Marketing Week why his advice for young marketers is ‘Do marketing’, and what The Grateful Dead can teach us about targeting and segmentation.
A deliberate ploy to gain publicity or a genuine attempt to raise awareness: whatever the motivation, Iceland’s tie-up with Greenpeace this Christmas shows why taking an ethical stance can change the game.
Brands need to have a mixture of short- and long-term KPIs to get the most out of their marketing investment and ensure they are driving profitable growth.
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