With 100 days to go to the World Cup kick-off, you’d hope that most brands have their marketing strategy nailed on by now. No doubt, though, that the next few months will be buzzing with opportunity. For the players, social media may well be in lock-down but for brands it is surely set to be […]
This time of year is characterised by a number of things – difficult conversations with the chief financial officer (CFO) about your marketing budget as they seek to squeeze every penny out of the year-end, and the annual company restructure. Just as people have got used to the last reorganisation, along comes another.
Digital marketing is apparently dead. Procter & Gamble’s global brand building officer Marc Pritchard talked about the end of digital as something separate or distinct from general marketing in his keynote at Dmexco in Cologne, Germany, last September. Forrester has also recently mooted that we are now in an era of “post-digital” marketing.
Last week Kingsmill launched its Great White loaf. It is a genuinely innovative product because despite its white bread status, the new loaf claims to have as much fibre as its wholemeal competitors.