Shaving giants to take on Gillette

Male grooming companies Wilkinson Sword and King of Shaves are in talks to form a global partnership between their rival shaving ranges in a bid to challenge the dominance of shaving giant Gillette. The joint venture is an unusual move for two rivals. The first results of the talks will see Wilkinson Sword’s Extreme 3 […]

Levi Strauss launches premium jeans range

Levi Strauss is launching a premium range of jeans called Levi’s Blue in a further attempt to stem the declining popularity of its core Levi’s brand. The range will be rolled out across Europe this autumn with a recommended retail price of e110 (&£75). It will be aimed at the 15- to 30-year-old “fashion-conscious” market […]

Ex-Eurostar chief in leisure move

James Villa Holidays has appointed former Eurostar marketer Joanna Howard to the newly created position of sales and marketing director. Howard left her role as head of marketing at Eurostar in February (MW February 19) for an unknown position. Previously, managing director Darren Needham handled the marketing for James Villa Holidays. Howard is overseeing a […]

Toyota signs up for Daily Telegraph cricket deal

Toyota GB has signed a six-figure deal with The Daily Telegraph to sponsor a swathe of its cricket coverage, including The Daily Telegraph Cricket Fantasy League. The Fantasy League was sponsored last year by insurance company Frizzell in a one-year deal. The new deal, believed to be worth about &£250,000, will promote the Toyota Avensis […]

Coca-Cola appionts new chief executive officer

Coca-Cola has appointed Neville Isdell as the replacement for Doug Daft as chairman and chief executive officer. Isdell, an Irish citizen, is a former Coca-Cola senior executive who has been in semi-retirement since 2001…

Washed-up idea that’s just not sustainable

Cometh the time when the Diary is invited to banish all of its hates to Room 101, doing the washing up will be up there with traffic jams and contestants who insist on singing (invariably badly) on quiz shows. The Diary’s hands that do dishes that are as soft as its face constantly smell of […]

Samuel L Jackson in Barclays Bank ads for last time

Bartle Bogle Hegarty has created the last advertising campaign to feature Hollywood hard-man Samuel L Jackson for Barclays Bank. Barclays is now working with the agency to develop a new direction for its advertising. The bank says the continued use of Samuel L Jackson could have led to him being identified as the face of […]

Hasbro to bring hit gadget to UK

Hasbro, the US toy giant, is launching an upgraded colour display version of its VideoNow children’s personal video player in the UK this summer. After the US launch last year, VideoNow saw sales of $110m (£62.1m) within six months, making it one of the top three selling children’s products, despite only having a black-and-white display. […]

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