Remember the fans

Fan festival

Mark Choueke is bang on the money when he says that iconic events like the World Cup should belong to the fans. Last year Coca-Cola announced a 29% increase in sales following the Bejing Olympics, and I have no doubt that all the official sponsors of the World Cup, and London 2012, will be hoping for similar success, not to mention all the unofficial brands that will be hoping to somehow leverage the positive emotions these events create among fans.

The non-commercial break

By the time you read this, I hope that we have a clearly empowered government rather than the committee-based world of a hung parliament. The global recession aside, so much of the economic deficit is caused by systemic bureaucracy, something that would only be accentuated by a lack of decisiveness at the very top table.

Mobile giant will be ‘everywhere’ brand

Everything Everywhere is not a good name for a new company. It is childish, cumbersome, vacuous and hollow. Don’t get me wrong, it would make a pretty good strapline and an unbeatable (by definition) business proposition. It just seems to me a bit of a naff choice of company name.

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