13 November 2003

ISMM appoints David Wright

Chartered Institute of Marketing former head of marketing and communications David Wright, who left the Institute last week (MW last week), has been appointed as the chief executive of the Institute of Sales and Marketing Management.

Birmingham Midshires to manage savings accounts for other brands

Halifax Bank of Scotland-owned Birmingham Midshires is launching a service that will allow non-financial brands to offer savings accounts. It claims that companies could use the branded accounts as an incentive to buy products. Birmingham Midshires is targeting brands including car manufacturers and retailers. “White-labelling” of credit cards, allowing a variety of brands and sectors […]

Lever Fabergé to relaunch Cif

Lever Fabergé is to reformulate and relaunch its Cif household goods range later this year in a bid to change consumer perception that the brand is “soft on cleaning”.

Coke in talks to partner Wembley

Coca-Cola is in talks to become an official partner of the new Wembley National Stadium in an effort to boost the brand’s presence in UK football sponsorship. The £2m deal, which is expected to include pouring rights, would be a blow to rival Pepsi, which is already an official partner to the Football Association. Industry […]

The dawning of a new age

The boundaries in DM are blurring and the best agencies are those that can demonstrate an ability to deliver diversity with a positive return, says David Reed

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