Pepsi is introducing a new US strapline, ‘Pepsi. It’s the cola’, and will promote the idea of Pepsi going well with food.
Chartered Institute of Marketing former head of marketing and communications David Wright, who left the Institute last week (MW last week), has been appointed as the chief executive of the Institute of Sales and Marketing Management.
Halifax Bank of Scotland-owned Birmingham Midshires is launching a service that will allow non-financial brands to offer savings accounts. It claims that companies could use the branded accounts as an incentive to buy products. Birmingham Midshires is targeting brands including car manufacturers and retailers. “White-labelling” of credit cards, allowing a variety of brands and sectors […]
Mother has created Orange’s first pan-European broadcast and print advertising campaign. Launching initially in the UK and France, the campaign aims to demonstrate Orange’s customer service approach.
Asda will be the latest retailer to add DAB digital radios to its range later this month, joining Tesco, Sainsbury’s, Boots and WH Smith.
Allied Bakeries is thought to have shortlisted HHCL/Red Cell, Delaney Lund Knox Warren, Clemmow Hornby Inge and Publicis, the incumbent, for its £4m ad business.
Lever Fabergé is to reformulate and relaunch its Cif household goods range later this year in a bid to change consumer perception that the brand is “soft on cleaning”.
Coca-Cola is in talks to become an official partner of the new Wembley National Stadium in an effort to boost the brand’s presence in UK football sponsorship. The £2m deal, which is expected to include pouring rights, would be a blow to rival Pepsi, which is already an official partner to the Football Association. Industry […]
Boots is looking to appoint a retail director.
The boundaries in DM are blurring and the best agencies are those that can demonstrate an ability to deliver diversity with a positive return, says David Reed
Ford and De Sole’s abrupt departure from the Gucci fashion house raises important issues for other high fashion brand names, says David Benady
Ad-maddened children are forcing parents to buy ever-increasing amounts of fatty food, cry the do-gooders. But Winston Fletcher never needed prompting to eat lard