After my article last month (Are media agencies heading in the right direction? MW October 16), one or two media chiefs told me I was being much too gloomy. They gave me several reasons why.
Microsoft surprised many with its appointment of Ashley Highfield as UK managing director and vice-president of consumer and online (MW.co.uk November 10). Anxious to reinvent its search offering, Microsoft has turned to the man who launched the iPlayer, but, while content may be his forte, Highfield’s knowledge of sales and marketing remains questionable, according to […]
Lifes daily luxuries were once purchased with little thought to the future. A cappuccino here, a smoothie there. A pricey cereal bar or a slab of super-premium organic chocolate (70% cocoa content, of course) were, until recently, all part of a days spending for a large swathe of British consumers.
Woolworths is understood to be in talks about a possible sale of its retail business. It is not known who the ailing high street retailer to talking to about a potential deal. The retailer, which also has an entertainment wholesale and a distribution arm, rejected a £50m offer from Icelandic investor Baugur and retail entrepreneur […]
The credit crunch has forced the International Olympic Committee to rethink its sponsorship strategy. The IOC is now seeking a global sponsorship deal with an automotive company. The category had previously been earmarked as a high-level domestic partnership for London 2012. The IOC is believed to have approached a number of companies, including Hyundai, which […]
Ford UK is expected to slash advertising spend, as its ailing US parent company seeks to make $9bn (£6bn) cost-savings over the next year. The car company says it is looking to shave costs where possible, with advertising being reviewed on a global basis. A Ford UK spokesman says: “There is significant pressure on the […]
Consumer watchdog Consumer Focus has challenged energy companies to cut prices. It has called for at least one utility provider to “break ranks” before Christmas. The calls come a day after Secretary of State for Energy and Climate Change Ed Miliband’s meeting with the “big six” energy suppliers on Monday (November 17). Miliband (pictured) called […]
The British Retail Consortium is calling on the Government to offer retail businesses tax cuts as the economic crisis deepens. It is asking Chancellor Alistair Darling to reconsider plans to increase business rates in April. Business rate increases are currently based on the Retail Prices Index (RPI), which at 5% is at its highest rate […]
Zoombak, a company manufacturing GPS technology, has been forced to close down its UK business after launching into the market earlier this year. Its failure has been attributed to the global economic downturn. The company creates portable GPS locators which can be used to locate missing pets, cars or enable parents to monitor the whereabouts […]
Whitbread Restaurants has appointed CheethamBell JWT to handle its 1m advertising account. The appointment follows a pitch against a number of undisclosed agencies.
Abbott Mead Vickers.BBDO is on alert over its Pepsi business after the $60m (40m) US account was shifted from BBDO to TBWAChiatDay. The agency had held the business for nearly 50 years.
Privacy campaigners are calling for Facebook to lead the way on security and the protection of social-network users after several of its users were taken in by scam messages. There have been recent reports that users have received scam messages, which told them to click on links and re-enter password details. Marcel Cowan, director of […]