13 October 2005

Virgin Radio boss looks to multi-platform investment

New Virgin Radio chief executive Fru Hazlitt says the radio industry needs to get its act together and invest in as many new platforms as possible to keep up with future listening habits. Hazlitt, former managing director of Yahoo! UK and Ireland, says it is crucial for the industry to look at how radio listening […]

BBH appointment is ‘money well spent’ for BA – George

British Airways commercial director Martin George says that the appointment of Bartle Bogle Hegarty (BBH) to handle the airline’s &£60m global advertising business is “money well spent”. In an exclusive interview with Marketing Week, George says the agency had developed an excellent grasp of the airline’s business during the review process he oversaw. George adds […]

EasyMobile marketing chief quits suddenly

EasyMobile marketing chief Sandy Munro has left the no-frills mobile phone company after less than five months. Munro, who was previously marketing director at T-Mobile, joined easyMobile as chief marketing officer in May (MW May 12). A spokeswoman for the company says he has left by mutual consent. It is not known whether Munro will […]

How hard will the loss of BA hit M&C Saatchi?

The curtain has fallen on British Airways’ 23-year relationship with the Saatchi brothers, as Bartle Bogle Hegarty finally gets its hands on the airline’s &£60m creative account. The appointment, a decade after the nascent M&C Saatchi snatched the spoils from under its nose, is cause for celebration at BBH, as is BA commercial director Martin […]

Are potential lottery operators competing in a one-horse race?

Potential bidders to run the next National Lottery licence from February 2009 are weighing up their chances of beating incumbent operator Camelot. With bid costs estimated at up to &£10m, interested parties need to know they will have decent prospects against the incumbent before entering the fray. As regulator, the National Lottery Commission (NLC) is […]

Can ABTA bring travel agents’ image up to date?

Nowadays armchair travellers really can organise holidays from the comfort of their living-rooms, and the rise of the internet and direct selling is having far-reaching consequences for traditional travel organisations, not least industry body the Association of British Travel Agents (ABTA). As more people choose to book holidays directly, rather than through a travel agent, […]

Renault axes Thierry Henry for new Clio TV campaign

Arsenal footballer Thierry Henry has been ditched as the face of the Renault Clio ads, after a three-year hunt for the meaning of “Va Va Voom”. The latest campaign for the Clio, which breaks tomorrow (Thursday), will feature new characters Sophie and Ben, and introduces the idea of “Twice the Va Va Voom”. The campaign […]

New Campaigns – Orange

Orange is rolling out a new integrated campaign next week as part of a £13m strategy that has seen the return of its “The Future’s Bright” strapline. The campaign has been developed by Mother, with planning from Initiative Media.

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