13 September 2001

Centrica embarks on corporate shake-up

Centrica has restructured the company and promoted group marketing director Simon Waugh to the new role of deputy managing director for British Gas. The changes, effective from January 1, 2002, will result in Centrica-owned British Gas and the Automobile Association (AA) working as separate units. But Waugh will continue to have marketing control over both […]

QVC ‘first’ with ordering goods by remote control

QVC, the US shopping channel which has been in the UK for the past eight years, is claiming a “first” with its interactive TV (iTV) service, QVCActive. From this week, viewers of QVC on Sky Digital will be able to buy products via a “buy now” button on their remote control, while watching them being […]

Brit art to get a mat finish with your pint

The UK’s average lager lout probably doesn’t know what contemporary art is. Come to think of it, neither does the Diary. So the latest partnership between San Miguel and britart.com, the website of young and aspiring artists, must surely be viewed with a touch of scepticism. Coming to a pub near you soon: art as […]

Digest

Engage has unveiled AdManager 5.5, the latest version of its online ad management software. New features include XML functionality, allowing publishers to better integrate their advertising management databases with other internal billing and reporting systems, and to track campaigns on non-desktop appliances, such as mobile phones, PDAs and kiosks.

Nike launches maternity Sportswear

Sportswear giant Nike is planning to launch a maternity range next year. This will be the first time a sportswear brand has extended its range to attract expectant mums.

ISBA still hostile to a single ITV

In the news article “ISBA launches bid to overhaul financial ads” (MW August 23), it was suggested that ISBA’s stance towards ITV’s consolidation into a single entity was softening. We issued an immediate and clear response stating that, while every major strand of our policy was kept under continuous review, no such change of our […]

Digest

B&Q launches a multi-million pound TV and press campaign this week created by Bates UK. Shot in Tate Britain and New England on the US East Coast, the ads have the strapline ‘Colours From Life For Your Life’ and promote B&Q’s Tate and New England aspirational ranges.

Yahoo! and FIFA in marketing deal to co-brand World Cup websites

Yahoo! has signed a joint marketing deal with world football body FIFA to host a co-branded website for the 2002 and 2006 FIFA World Cups and is searching for website sponsors. Under the agreement Yahoo! has paid an undisclosed fee to produce and market the website – fifaworldcup.com – and is aiming to sign up […]

Digest

Thierry’s Wine Services, the international wine agent, has appointed Sarah Wheeldon in the newly created post of marketing manager. Wheeldon joins from Southcorp/ Rosemount where she was European business manager.

Digest

The Canadian Tourist Commission (CTC) has launched a website – Spirit-of-canada.com – that eschews banner ads in favour of ads inserted at the end of ‘relevant articles’. This was felt to be more in keeping with the print magazine on which the site is based, and more appealing to its ‘silver surfer’ readership. The site […]

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Granada Channels is using Magnum PI to front up a trade marketing campaign ahead of his return to TV on Granada Plus.

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