13 September 2007

Vamping the brand

Celebrities have long been used for fronting advertising campaigns for a range of products and services, but now Kate Moss is the latest star to join the likes of David and Victoria Beckham in transcending the face of a brand to being the brand itself. Louise Jack report

Red Bull brand chief linked to new Harry Drnec venture

Red Bull UK brand director Guy Carling has left the energy drinks company suddenly. It is not known if he has a job to go to, but he has been linked to a new venture with former Red Bull managing director Harry Drnec. It is not clear if Red Bull is planning to replace Carling, […]

NS&I reviews £6m account

National Savings and Investments (NS&I) is reviewing its £6m media planning and buying account. It is not clear whether incumbent OMD will repitch for the business.

Coca-Cola picks Unilever man as head of innovation

Coca-Cola has appointed a former Unilever marketer, Chad Scales, to the new role of vice-president of brand marketing innovation. He takes over the role this week. Scales’ appointment aims to build on Coke’s new product development in non-core categories as it looks to move away from carbonated drinks. He will be responsible for developing the […]

Google picks Ogilvy chief Berndt to head agency unit

Google has taken a step closer to challenging the agency world after poaching Andy Berndt, co-president of Ogilvy & Mather New York, to head a new division. It is understood that the new unit will work closely with marketers, agencies and entertainment companies to build and manage their online campaigns. The move is being seen […]

High definition C4 to launch on Sky

Channel 4 will become the first terrestrial broadcaster to offer a high definition simulcast of its main channel. The channel will launch in December trumping rival ITV, which aims to offer HD content from next spring.  Channel 4 HD will launch on the Sky platform, allowing Sky HD customers to watch high definition versions of […]

EasyJet wants aviation tax rethink

EasyJet is stepping up calls to scrap aviation tax in its present form by launching a campaign to encourage politicians to “adopt a more intelligent approach to air travel”. It claims that its plans will also reduce carbon emissions and tackle climate change. The low-cost carrier is launching an advertising push today (September 18) to […]

Agatha Christie novels become language learning titles

The rejuvenation of Agatha Christie continues with the launch of a series of English language learning books based on her novels. The educational publisher Person Longman is rolling out the series as part of the Penguin Reader series. The move comes just weeks after HarperCollins revealed it is revamping the crime writer’s books for a […]

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