13 September 2012

Women at the top boost a brand’s bottom line

Ruth Mortimer

“In the FTSE 100, there was not a single woman appointed as an executive to the board in the last year,” complained Cherie Booth QC at a debate held last week by the Evening Standard. “We are under-represented in law, politics and in business.”

Retail brands must tap into popularity of mobile shopping…

There are now more than 7.5 million consumers who use a retail app on their phone on a weekly basis – the equivalent of almost one in six shoppers. This not only signals the importance of mobile channels but also suggests a significant shift in the way we shop. With this in mind, the time […]

Cisco’s £8bn geek

Blaire Christie

Blair Christie’s all-American optimism is getting her through the highs and lows at global networking company Cisco as she vows to make every cent count in her latest role as chief marketing officer.

The Secret Marketer on client/agency relationships

Secret Marketer

This week I want to talk about the roles of agencies for many client brands. What is an agency? Some would call it a centre of specialism that clients do not have themselves, while others might term it an external impetus of new thinking. Or is simply it an extra pair of hands? For many of us (on both sides of the fence), it is all of these.

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