Last week we got a masterclass in how not to launch a product from two of the biggest and worst performing brands on the planet.
There are now more than 7.5 million consumers who use a retail app on their phone on a weekly basis – the equivalent of almost one in six shoppers. This not only signals the importance of mobile channels but also suggests a significant shift in the way we shop. With this in mind, the time […]
This week I want to talk about the roles of agencies for many client brands. What is an agency? Some would call it a centre of specialism that clients do not have themselves, while others might term it an external impetus of new thinking. Or is simply it an extra pair of hands? For many of us (on both sides of the fence), it is all of these.