14 April 2005

Pringles to launch raft of new products

Procter & Gamble is plotting a massive overhaul of its crisps brand Pringles, with the launch of a whole range of new products, including Pringles Popcorn. The facelift for the 33-year-old brand comes amid stiff competition from rivals such as

Royal Mail appoints Orange chief to head marketing department

Royal Mail has poached Orange vice-president of global brand Alex Batchelor as its new marketing director. The appointment ends a six-month hunt for a marketing chief. The search was prompted by a departmental shake-up in September, which resulted in marketing chief Paul Rich being moved from the marketing director’s role to another senior position within […]

Virgin Radio shakes up its marketing

Virgin Radio, the SMG Group-owned station, is revamping its marketing strategy and introducing a new strapline in a move aimed at positioning Virgin as a lifestyle brand. Through the repositioning and new strapline – “The Music We All Love” – Virgin hopes to tap into the emotional attachment that listeners have to music, and to […]

Virgin Radio shakes up its marketing

Virgin Radio, the SMG Group-owned station, is revamping its marketing strategy and introducing a new strapline in a move aimed at positioning Virgin as a lifestyle brand. Through the repositioning and new strapline – “The Music We All Love” – Virgin hopes to tap into the emotional attachment that listeners have to music, and to […]

Doner Cardwell Hawkins wins £20m Lexmark brief

Printer manufacturer Lexmark International has appointed Doner Cardwell Hawkins to its &£20m advertising account. The agency has handled the company’s advertising account in the US since last year, but the Europe, Middle East and African account has been handled by DDB in France. It will now be run out of Doner Cardwell Hawkins’ London office. […]

Flower power’s trump card

South-east London’s man-about-town and head of independent agency Iris, Ian Millner, is no stranger to setting his sights high. Millner has moved his agency of 150 staff (not bad from a standing start of zero five years ago) to offices in spitting distance of the Tate Modern – not that spitting is what the Iris […]

Chairman of Heineken to step down

Heineken has announced its chairman of the executive board Anthony Ruys is to leave the company as part of a management shake-up. He is expected to quit in October and is not thought to have a job to go to. Dutch newspapers have speculated that Ruys is paying the price for the company’s recent poor […]

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