Søren Hagh, Heineken: With thousands of executions a year brands need a new creative process
Why offering rewards outside your core product offering could increase loyalty
What does ‘digital transformation’ really mean?
Top tips for digital transformation from marketers at Vue, Shop Direct and Shell
How brands are taking a proactive approach to disability

As part of Marketing Week’s continued focus on diversity we will be taking a closer look at 12 aspects that brands need to address, both internally and externally, in order to create a more inclusive society. The first in the series looks at physical disability.
When a campaign delivers
Dixons Carphone’s CMO on what it takes to succeed following a merger
Vote now for your Brand of the Year

The Marketing Week Awards 2016 will take place on 12 May 2016 at the Roundhouse, London and will bring together the best of the marketing industry. We need your help in judging one of the biggest awards of the night; Brand of the Year. Below are 10 shortlisted brands. Please vote for the brand that you feel had the best 2015.
Marketing Week Awards 2016 – Shortlist announced

Drum roll please! Ladies and gentleman, we give you the shortlist for the 2016 Marketing Week Awards. Thanks to all those entered the awards this year – the calibre of entries was fantastic and every one of the brands, agencies and marketers on the list should be proud of their achievements. Congratulations, you represent the best of the marketing industry.