14 August 1997

Charity ads fail to lift awareness

From the RSPCA’s pile of dead dogs to an NSPCC campaign’s provoking images of the murder of Jamie Bulger, charity advertising has always shocked. It has had to. Limited resources and the co-opting of advertising agencies, which have traditionally seen charity accounts as an opportunity to let their creative departments be “creative”, have cons pired […]

Radio Rentals is not a write-off

The news analysis on Radio Rentals (MW July 31) seems to write off the rentals market without presenting the full picture. Radio Rentals has done much in the past five years to grow its business beyond brown goods rentals and our new business in white goods and PCs has led the way in broadening our […]

Kraft ploughs resources into mega division

Kraft Jacobs Suchard has merged its retail divisions into a single sales department for the first time, and created the role of customer marketing director to oversee it. Steve Newiss, former general manager of confectionery, has been promoted to the position and will have sales responsibility for all three divisions: coffee, which includes Maxwell House, […]

MEASURING UP

More than 60 per cent of companies don’t evaluate the results of their corporate hospitality Why not? And are they wasting their money?

Bass at war with rivals in football sponsorship row

Premier League sponsor Bass is locked in a multimillion pound exclusivity battle with brewing rivals Scottish Courage and Carlsberg-Tetley. Bass wants to replace the Premier League badge, which appears on the left-hand sleeve of all Premier League player’s shirts, with a badge bearing its Carling lager brand. It has a 36m four-year sponsorship contract with […]

Boots loyalty card lacks a real kick

Boots is launching a loyalty programme to ward off its competitors, but the high threshold for winning points may do little to attract customers. Helen Sage investigates what is widely viewed as a defensive ploy

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