From the RSPCA’s pile of dead dogs to an NSPCC campaign’s provoking images of the murder of Jamie Bulger, charity advertising has always shocked. It has had to. Limited resources and the co-opting of advertising agencies, which have traditionally seen charity accounts as an opportunity to let their creative departments be “creative”, have cons pired […]
The news analysis on Radio Rentals (MW July 31) seems to write off the rentals market without presenting the full picture. Radio Rentals has done much in the past five years to grow its business beyond brown goods rentals and our new business in white goods and PCs has led the way in broadening our […]
Kraft Jacobs Suchard has merged its retail divisions into a single sales department for the first time, and created the role of customer marketing director to oversee it. Steve Newiss, former general manager of confectionery, has been promoted to the position and will have sales responsibility for all three divisions: coffee, which includes Maxwell House, […]
MTV’s move towards greater regionality aims to make it more flexible and competitive.
In 1989 this column saw only trouble ahead for Addison. WPP’s buyout of the company makes George Pitcher eat his words. George Pitcher is chief executive of issue management consultancy Luther Pendragon
More than 60 per cent of companies don’t evaluate the results of their corporate hospitality Why not? And are they wasting their money?
In an unprecedented move, the High Court has granted Direct Line an injunction against the ASA
Premier League sponsor Bass is locked in a multimillion pound exclusivity battle with brewing rivals Scottish Courage and Carlsberg-Tetley. Bass wants to replace the Premier League badge, which appears on the left-hand sleeve of all Premier League player’s shirts, with a badge bearing its Carling lager brand. It has a 36m four-year sponsorship contract with […]
The cable industry has made errors, as Telewest’s bad week illustrates, but things may really be about to change, says Nick Higham. Nick Higham is BBC Televsion’s media correspondent.
Boots is launching a loyalty programme to ward off its competitors, but the high threshold for winning points may do little to attract customers. Helen Sage investigates what is widely viewed as a defensive ploy
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Media owners are focusing on commercial spin-offs of their brands to combat audience and advertising revenue declines, says Sean Brierley