14 August 2003

Sainsbury’s rolls out Market line

A traditional butcher and fishmonger counter service and a new range of fresh bakery, meat, cheese and fish products developed for Sainsbury’s showcase Market store are to be rolled out to a further 39 branches. The 50-strong product range was piloted at Sainsbury’s store at the Conran development in London’s King’s Road. Its roll-out to […]

BMP DDB scoops £5m WWF-UK creative brief

Animal and environmental conservation charity WWF-UK has appointed BMP DDB to handle its £5m creative account, following a two-way pitch. WWAV Rapp Collins has been appointed to the charity’s direct marketing business. The agencies pitched jointly against Saatchi & Saatchi and Proximity London. The brief for the newly appointed agencies will be to highlight the […]

BMP DDB scoops £5m WWF-UK creative brief

Animal and environmental conservation charity WWF-UK has appointed BMP DDB to handle its £5m creative account, following a two-way pitch. WWAV Rapp Collins has been appointed to the charity’s direct marketing business. The agencies pitched jointly against Saatchi & Saatchi and Proximity London. The brief for the newly appointed agencies will be to highlight the […]

Granada touts £5m Euro 2004

Granada Enterprises is gearing up to sell the broadcast sponsorship for ITV’s coverage of Euro 2004 for an estimated £5m. The company is talking to existing event sponsors, including Canon, Coca-Cola, Hyundai, JVC, Mastercard and McDonald’s. These are entitled to first refusal for the sponsorship of the broadcast coverage of the tournament. If none of […]

Chief marketer to join Provident arm’s board

Provident Financial, the Bradford-based home credit and motor insurance group, has promoted head of marketing Chris Graham to the new position of marketing and communications director. Graham will take on a board-level role for the UK & Ireland Credit Board, Provident Financial’s largest subsidiary. The head of marketing role has been filled by John Grimbaldeston, […]

Granada touts £5m Euro 2004

Granada Enterprises is gearing up to sell the broadcast sponsorship for ITV’s coverage of Euro 2004 for an estimated £5m. The company is talking to existing event sponsors, including Canon, Coca-Cola, Hyundai, JVC, Mastercard and McDonald’s. These are entitled to first refusal for the sponsorship of the broadcast coverage of the tournament. If none of […]

Bartle Bogle Hegarty creates KFC campaign

Bartle Bogle Hegarty has created a campaign for the launch of KFC’s new Family Feast. The ad, which breaks on the August 18, focuses on how the Family Feast is good for a special occasion, even for large families. It opens with a man coming home with his arms full of KFC bags. As he […]

BBC aims to ignite teen magazine sector with new launch

BBC Magazines is to launch a title aimed at teenagers this autumn, in an attempt to ignite the declining teenage magazine sector. The working title of the magazine is Project April, and it will be aimed at 12- to 16-year-olds. The news of the launch comes in the same week as the announcement of the […]

Target Direct creates RNIB direct response campaign

Target Direct is creating the Royal National Institute of the Blind’s first direct-response television campaign, focusing on a victim of the Omagh bombing. The ad asks viewers to ‘help rebuild a life devastated by sight loss’ by making donations of £2 a month.

More sweet talk as Wrigley bites back

Confectioners eager to find areas of growth are turning to the fast-growing chewing gum sector, with a focus on its functional benefits. But Wrigley is fighting back with a brand extension of its own. Caroline Parry reports

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Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]