Increasingly stringent laws to combat ambush marketing hit a whole new level last week when it emerged that the organisers of the 2010 World Cup in South Africa have proposed a new by-law that could result in prison sentences for offenders (MW.co.uk August 13). While the proposal before the legislature of South African capital city […]
Woolworths once again finds itself at a crossroads. Just as it was gearing up for the arrival of a new chief executive with plans to resurrect the brand, one of its former employees has stolen his thunder. The news that Malcolm Walker, head of frozen food store Iceland – and a former trainee manager at […]
In the past month there have been three high-profile developments in the previously somewhat private and arcane world of music rights licensing. All have implications for media owners and platforms. First, six of the UK’s biggest ISPs – including BT, Virgin Media, BSkyB and Carphone Warehouse – have agreed a plan with the music industry […]
The alcohol industry is in talks to form an alliance that aims to champion healthy attitudes to drinking. It comes as the industry prepares for a proposed Government assault that could force it to include health warnings on all drinks ads.
Heart 106.2, the Global Radio-owned London station, is launching a new campaign that starring people from the media industry. The new ads, which break during The X Factor on Saturday (August 23), have the strapline, “Give it some Heart”. The ads feature staff from agencies including Vizeum, Conrad, MPG, Carat, M2M and CBS Outdoor. There […]
Ladbrokesbingo.com is launching a 3m TV campaign next month that aims to “celebrate” the nation’s love of bingo. It will feature giant multi-coloured bingo balls rolling through the streets of Liverpool.
Mobile operator 3 is launching the first handset to have a Facebook button that will take users directly to the site. It will be part of an ultimate handset, which will be launched for Christmas
Craik Jones Watson Mitchell Voelkel is set to be merged with BBDO sister agency Proximity. The move will now call into question potential client conflicts between the Omnicom-owned agencies. The news follows a difficult year for Craik Jones and the recent loss of Gap, which moved its account into Kittcatt Nohr Alexander Shaw (MW August […]
England football stars David Beckham, Rio Ferdinand and David James will star in a series viral ads as part of the Home Office’s ongoing campaign against knife crime. The ads will be seeded through social network site Bebo. The move comes after Beckham, Ferdinand and James appeared with Home Secretary Jacqui Smith at a press […]
Heineken has appointed Bartle Bogle Hegarty to a secret project, just weeks after it put incumbent agency Red Brick Road on alert by approaching rival agencies about its £40m global advertising brief. Industry insiders say that the move is understood to put BBH in pole position to become the lead agency on the Dutch brewer’s […]
Npower is understood to be plotting to launch an initiative using the Energywatch name after the consumer group is disbanded on October 1. Consumer watchdog Energywatch, the National Consumer Council and Postcomm will dissolve to form consumer supergroup Consumer Focus in the autumn. The utility giant owns the trademark for Energywatch, which it has been […]
BAA may be forced to sell three of its seven airports over concerns about its “near monopoly”. The Competition Commission has recommended that the airport operator sells two of its London airports and either Glasgow or Edinburgh. The Commission says that current ownership structure is having “adverse consequences” for passengers and airlines. The operator has […]