14 December 2006

Get your act together

Collaborating on an account can benefit all parties involved, but there’s no room for big egos, and the client’s needs are paramount, says Alex Shephard

Sports idol Simon Fuller

Every industry has its mavericks, and an increasingly interesting one on the marketing scene is Simon Fuller’s 19 Entertainment. 19 began life in 1984 as a pop-star promoter: its name comes from the first single of the first artist (Paul Hardcastle’s no 1 hit) that Fuller signed. More famously, Fuller was behind the Spice Girls […]

Salmon leaps before she’s pushed

ITV’s top marketer Clare Salmon looks set to become the first senior
executive to leave the broadcaster in the wake of Michael Grade’s
appointment as executive chairman.

Salmon, director of marketing and commercial strategy, is said to have
been…

Are loyalty cards missing the point?

Loyalty schemes, particularly the large-scale point collecting programmes used by the major retailers, are going to have to reinvent themselves in order to stay abreast of the revolution in “social media”, according to industry experts. Loyalty Management Group (LMG), which operates the Nectar card on behalf of 17 partners, is talking to agencies about the […]

Through the looking glass

Trinity Mirror boss Sly Bailey disappointed analysts by announcing that the company is to sell off some of its titles including the Racing Post. However she is adamant that the move is the only way forward for a plc that must think of its diversified shareholders first. By Mark Choueke.

Consumer chief quits as BT axes its central marketing department

BT is scrapping its marketing communications team in a restructure that also seesconsumer marketing chief Tracey Follows leaving the company to join Lowe. The entire marketing department, which was scaled back from 80 to about ten roles in a realignment earlier this year (MW July 13), will be folded into the acquisition and retention team […]

Draft takes action to mollify clients after Wal-Mart firing

Howard Draft has been forced to take drastic action to pacify mutinous clients following his agency’s sudden firing from its £240m ($470m) flagship Wal-Mart account. He issued an e-mail to staff and clients claiming the agency was not to blame. The agency was dramatically sacked earlier this month, following Asda-owner Wal-Mart’s firing of chief marketer […]

Nitro loses last remaining founders of Soul

Soul founders Bruce Crouch and Andy Bird are leaving the agency 18 months after it was bought and renamed by Nitro Group. Crouch has stepped down as managing director of Nitro’s London agency, but is in talks with Nitro founder and group chairman Chris Clarke. It is thought they are plotting a spin-off creative shop […]

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