14 February 2002

Trigon plans Planters and Big D relaunch

Trigon Snacks is relaunching its once famous nut brands Planters and Big D after drafting in a new marketing team. The snacks company has appointed Robert Woodall as marketing director. He previously held the same position at Planters in Australia, and has also worked as marketing manager for United Biscuits in the UK. He replaces […]

Allied Carpets picks Fraser for £5m task

Allied Carpets has appointed Fraser Design to handle its £5.2m advertising account, previously held by Bds Beechwood. Following the resignation of Bds Beechwood over a clash on strategy, the company invited Fraser – its incumbent on its below-the-line business – and several other agencies to pitch for the above-the-line account. Allied Carpets marketing manager Drew […]

Digest

Claydon Heeley Jones Mason has created a £3m Valentine’s Day campaign for the Royal Mail, where anyone who draws a heart on the back of their Valentine’s card before posting it is eligible to win prizes from a £1m fund.

Digest

Furniture Village has appointed David Standing to the newly created post of marketing director. Standing has worked in number of retail roles, most recently with B&Q.

Teletext plans £8.5m campaign for travel products

Teletext is to spend £8.5m on a campaign to encourage consumers to book travel products using its Teletext Holidays’ Web, digital and analogue TV services. The six-month campaign breaks on March 1, with the strapline ‘Don’t go anywhere until you’ve been to Teletext Holidays’. One of the four executions shows two women walking into the […]

BMP wins £2m Ragu sauce task

Unilever Bestfoods has appointed BMP DDB to handle the advertising for its Italian sauce brand Ragu. The work moves from Ogilvy & Mather. This forms the final part of Unilever’s £200m global review, which was announced a year ago. The move was sparked by Unilever’s acquisition of Bestfoods in August 2000 (MW August 10, 2000). […]

Digest

Body Shop founder Anita Roddick is stepping down from her position as co-chairman of the company to take on a marketing consultancy role.

Digest

Optimedia has promoted managing partner Greg Turzynski to managing director following the resignation of Simon Mathews, who leaves without a job to go to.

FSA hunts agency to fight obesity

The Food Standards Agency (FSA) is looking for an agency, through COI Communications, to create a campaign to promote better nutrition in the young. The integrated campaign aims to show how a healthy diet can improve young people’s lifestyles. Agencies will be briefed to come up with a campaign to combat rising obesity figures among […]

Digest

Allied Domecq’s Courvoisier Cognac is to launch a direct marketing campaign, targeting 100,000 known brandy drinkers.

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