14 February 2008

Disney creates regional marketing division for Euro expansion

Disney has restructured its management team and created a regional marketing division in a bid to drive expansion across Europe. It follows the shift to basic distribution across Europe, Middle East and Africa, which has increased its reach across the region. The changes include bringing Disney Channel veteran Michael Cairns back to the UK as […]

Ipsos Mori identifies the ‘New Influencers’ among everyday consumers

A class of “super consumers” made up of everyday people that are interested in corporate issues, politics and the environment is becoming influential, according to research from Ipsos Mori. The “New Influencers” are having a significant effect on their friend groups and families. The group is made up of ordinary consumers, rather than rich or […]

Chief Egg marketer quits

Egg chief marketing officer Alison Wright is leaving the business without a job to go to. Wright moved with the brand when it was sold to Citigroup from Prudential last year (MW April 5, 2007).† She added responsibility for Citi’s UK marketing to her exisiting role after joining the US-owned financial services group. Chief of […]

BMWs premium status under threat

Departing BMW UK chief Jim ODonnell will be taking a few moments to reflect on a job well done as he enters his final days in the role. During his eight-year tenure, UK sales have almost doubled and the marque has extended its product range without diluting the prestige of the famous Bavarian Motor Works brand.

No Standard assignment for Gulliford

After four years plying his trade as a marketing consultant, former Barclays marketing chief Simon Gulliford is returning to the industry albeit for three days a week as chief marketing officer of Standard Life.

Andrew Harrison: Broadband strategy reaches overload as TV goes online

Three stories in the past week serve to emphasise how online and offline broadcasters are re-inventing their offerings for the digital age. First, there are two major plays in online – for Yahoo! and Bebo. The higher-profile story is Microsoft’s bid for Yahoo!. This has all the possible big players in the future digital world […]

Microsoft ramps up fight to acquire Yahoo!

Microsoft is strengthening its bid for Yahoo!, with the appointment of law firm, Innisfree M, to drive a proxy battle to gain control of the internet company. The new tactic follows Microsoft’s failed bid to take over Yahoo! earlier this month.  A proxy fight would see the software giant nominate a group of Yahoo! board […]

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