14 February 2013

Year of the tablet is still a long way off

There’s no denying that tablet advertising offers unique opportunities for innovation as well as providing a stronger platform for conversion when executed correctly. However, we’re a long way from seeing the ‘year of the tablet’ from an advertising ROI perspective. In reality, there are challenges that make investment more difficult: limited ‘proof’ of the reach […]

Viewpoint: Richard Dodd, head of media and campaigns, BRC

Many of our high streets are in trouble, that’s certainly true. Our footfall and vacancies monitor shows that at the moment 1 in 9 high street stores are empty and this is higher in some parts of the UK than others. The worst is in Ireland where it is 1 in 5.

Case study: Ministry of Stories

Lurking behind a secret door in the Hoxton Street Monster Supplies is an innovative use of retail space – the Ministry of Stories, a creative writing and mentoring centre for 8- to 18-year-olds.

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