14 January 1999

Hard Labour

The Labour Party has lost 54,000 members since the last general election and it has also lost the direct marketing agency which helped sign them up in the first place. Evans Hunt Scott, which applied direct marketing techniques to Labour’s national membership recruitment, and added up to 100,000 new members between 1995 and 1998, split […]

Kwik Save to offer radio ads in store

Kwik Save is offering brand owners the chance to reach shoppers as they push their trolleys around its aisles by advertising on its in-store music system. The 884-outlet chain, which last March merged with Somerfield, has been in talks with a number of companies, opening the way for major in-store radio advertising for the first […]

Euroman cometh

If you live in Rotherham, the euro will be nothing new to you. For unfathomable reasons, this is the town chosen by the UK Government to test acceptance of the new single European currency. While this is a worthy exercise in helping to learn how consumers will deal with parallel currencies, one key element is […]

Columbia marketer lands global role

Columbia TriStar has promoted the UK director of marketing for its film division, Maggie Monteith, to a global marketing role. Monteith will become the studio’s vice-president for global strategic marketing. She will move to Los Angeles in March to take up the post. A spokeswoman confirms the company, one of the biggest film producers in […]

McCann wins task to find Glaxo antidote

Pharmaceutical giant Glaxo Wellcome last week hired McCann-Erickson to provide an antidote to some of the infectious diseases disrupting its position in the over-the-counter (OTC) drugs market (MW January 7). Glaxo has been hit by the growth in own-label versions of its drugs in the stagnating OTC market. Non-traditional remedies and supplements are becoming more […]

Digests

Mirror Group executives are understood to be launching a new supplement for the Sunday Mirror. Who Wants To Be A Millionaire?, the ITV quiz show hosted by Chris Tarrant, recorded viewing figures of 17.5 million this Sunday, the highest by a quiz show since A Question of Sport gained 19 million viewers in February 1987. […]

Adidas recruits chief in UK marketing shake-up

Adidas is restructuring its marketing department and has created the role of head of consumer marketing UK and Ireland. Elida Fabergé global marketing manager Rod Connors has been appointed to the position. Adidas is merging its brand communications and sports management teams, and Connors will spearhead the department. Brand and advertising marketing functions were the […]

EMAP’s Heat wins NatWest promotion

EMAP’s new weekly entertainment magazine Heat has secured its first major promotion – with NatWest. NatWest will send a full print run of 100,000 copies to its 20- to 30-year-old customers – the magazine’s target market – next week. The first issue appears on news-stands on February 1. Heat’s marketing manager, Gary Twelvetree, says: “The […]

After a new dawn IPC fails to shine

This time last year the management of IPC Magazines was heralding a brave new dawn for the newly independent company. The all-new IPC, previously part of the Anglo-Dutch group Reed Elsevier, had just completed a 860m management buyout backed by venture capitalist Cinven. It’s true the company has had a number of triumphs in the […]

Mustoe beats three to 10m Bass

Mustoe Merriman Herring Levy has won a four-way pitch for a new international account for Bass Beers Worldwide, thought to be worth more than 10m. The agency will handle all creative work for Bass Ale and Caffrey’s in foreign markets outside the US. Weiss Stagliano & Partners in New York will continue to work on […]

Sunday Times rapped for ‘blasphemous’ ad

A photograph of Raquel Welch in a leather bikini and apparently nailed to a cross which was used in an ad for The Sunday Times has provoked a storm of complaint. A total of 140 people contacted the Advertising Standards Authority protesting that the ad was tasteless, provocative and blasphemous. The complaints about the ad, […]

Media owners in pole position to exploit Web

This year presents the retail and advertising industries with their biggest challenge for decades – e-commerce – with the potential to provide that holy grail never achieved by the mail order industry in the UK: an upscale demographic profile. Christmas has been an important milestone for e-commerce in the US, with all eyes on The […]

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