Digest

…Kenwood Electronics has asked us to clarify that it is not reviewing its creative advertising account, as reported last week.

The finite length of brand tie-ups

With reference to your article on cross-branding (MW May 24), it’s interesting to note that mature markets, global consolidation, and regulatory restrictions are cited as the impetus for companies to work together (the example given is Walkers Heinz Tomato Ketchup flavoured crisps). Is it more to do with the fact that risk-averse marketing managers prefer […]

Digest

The Advertising Standards Authority (ASA) head of communications Gary Ward, is leaving the organisation next month to take up the post of corporate communications manager at Portsmouth University.

Thomson hires new head

Thomson Holidays, the UK’s most successful holiday brand, has hired former Disney Channel marketing department head Thom Noble as its marketing director. Noble becomes the travel company’s first marketing chief for more than a year. The job has been vacant since former marketing director Shaun Powell was promoted to managing director in February last year. […]

Golden Wonder shake-up as marketing chief quits

Golden Wonder marketing director Nigel Parrott has quit the crisp-maker after eight years with the company. Parrott has left to concentrate on new e-commerce ventures and is believed to be interested in setting up his own Internet company. Parrott’s responsibilities will be overseen by development director, Paul Boothman, who will handle new product development and […]

Disposable income for P&G

So Procter & Gamble (P&G) is to launch disposable bibs (MW last week), is it? And this follows the launch of disposable nappy-changing mats.

Vauxhall promotes sales director to head combined group marketing

Vauxhall Motors has promoted sales director Bill Parfitt to head marketing, sales and customer care, following the retirement of Ian Coomber. Parfitt takes up the position at the start of July, in preparation for Coomber’s retirement in September. Coomber has worked for Vauxhall for 38 years. He was given various assignments in the commercial department […]

Getting burned by expansion plans

Big brands such as McDonald’s and Coca-Cola have bought alternative smaller brands in an attempt to find new customers, but can these giants market these brands properly or should they refocus? By David Benady

Digest

Cosmopolitan is testing out a text-messaging service. Its July issue, out next week, will offer readers with mobile phones a daily tip on how to have “the best orgasm ever”. This can be received by texting the word “orgasm” to a special number printed in the magazine and supplied by technology partner Quartez. They will […]

Top executive quits London Electricity

Martin Wenban, London Electricity’s managing director and top retail supply marketer, has left the company without another job to go to. Wenban, previously commercial director, was promoted to managing director in February, following a reorganisation at the energy company. He has been with the company since 1997 and is believed to have resigned because he […]

Digest

BT Wireless and T-Mobile International, the owner of One 2 One, will co-operate on the roll-out of 3G mobile networks, giving One 2 One users access to roaming packages through BT Cellnet.

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