Elias departs Nissan to rival Renault

Nissan has promoted Vincent Wijnen to the role of GB marketing director following the departure of Justin Elias to rival car marque Renault. Wijnen, currently Nissan Motor (GB) sales director, will be replaced by Kevin Butler, vehicle remarketing and fleet management general manager. Elias, previously marketing director of Renault Asia Pacific, was appointed at the […]

Are jaguar’s nine lives up?

Ford looks almost certain to sell Jaguar and Land Rover. However, all other car manufacturers seem to want nothing to do with the possible sale. This means the brands could follow Aston Martin into the private equity arena. But will this move finally kill them off? By Robert Lester

Putting brand before booty

The opening of The O2 leisure complex this week highlights the mobile operator’s emphasis on brand loyalty over technical innovations. Allowing its rivals to be first to market has some advantages and is less risky, but at some point O2 will need to catch up, says David Benady

Cadbury culls brands in fewer, faster restructure

Cadbury Schweppes is axing support for family favourites brands, including Maynards, Bassetts and Trebor, as it consolidates its £250m global adverting budget across 13 brands. The move is part of a major restructure of the company, including 7500 job cuts and factory closures. The company plans to focus on five of the 13 key brands […]

Government campaigns against mobile phone theft

The Government is launching a national campaign which will tap into the social networking phenomenon in an effort to eliminate mobile phone crime. The £500,000 campaign, primarily aimed at 16-25 year olds, is being unveiled by Home Office minister Baroness Scotland and its central message is that buying a stolen mobile phone is a waste […]

Daily Star plans weekly supplement

Northern & Shell is attempting to bolster the faltering circulation of the Daily Star by offering celebrity and entertainment-focused supplement Hot Stars with its Saturday edition.

Greene King launches ‘smoke-free pubs’ campaign

Greene king, the pub and beer company, is marking the introduction of smoke-free pubs from July 1 with a major national campaign offering consumers the chance to taste its own brand of hospitality. The Bury-St-Edmunds-based firm will be offering £5-off food vouchers in The Times and The Sun as part of a campaign featuring the […]

Buy.At appoints former OMG MD

Buy.At, the affiliate marketing network, has appointed rival OMG’s former managing director Louise Green to fill the newly-created role of client services director. She will lead a team of 20 people. Green, who took over her new role this week, is in charge of directing client relationships with buy.at’s clients including John Lewis, T-Mobile and […]

Asda to launch “green” CDs

Adsa claims to be the first supermarket chain to offer environmentally friendly CDs. It is launching 84,000 best selling albums into fully compostable packaging from this week.

Coca-Cola bottler attacks Cokes innovation drive

Coca-Cola has been slammed by its biggest bottler, Coca-Cola Enterprises (CCE) over its lack of innovation. CCE chief executive John Brock has criticised the drinks giant for not keeping up with consumer demand and not having “the right portfolio”, with “no indication that it was planning to change”. He adds: “We weren’t doing the kinds […]

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