In my spare time, I’m rather partial to seeing a live band in a local pub – there is something special about live music – even if it is four kids playing too loud in an establishment that used to smell so much better before the smoking ban. Anyway, one of the bands that my fiancée and I have seen a few times has announced it is breaking up – the so-called ‘difficult first album’ was just too much for them.
Richard Madden’s review of Decoded: The Science Behind Why We Buy by Phil Barden gives me some hope that we are getting closer to bringing together behavioural economics and marketing strategy. However, I’m left stumped by the conclusion that ‘consumers do not buy a brand’s personality traits but it’s expected instrumentality to achieve a certain […]
SodaStream’s UK managing director and Marketing Week’s features editor about how marketers can act to regain trust in the industry.