Citro&#235n bares the secret of Schiffer’s feet

Supermodel Claudia Schiffer agreed to drive into a rock face to prove her faith in the Citroë Xsara and its airbags, but drew the line at showing her feet in the latest ads for the car. Marketing Week has learned that for the campaign which broke in the UK last week (MW April 30) Citroë […]

ITV digital channel aims at young male viewers

ITV is to target a younger, male audience with its second channel ITV2, the digital station scheduled to launch at the end of the year. Brian Barwick, ITV2’s director of programmes, outlined the channel’s programme needs at a presentation to ITV companies and independent producers yesterday (Tuesday). The channel will show repeats of ITV programmes […]

Learning curve

As the ink was drying on the contract that saw its chain of newsagents sold to WH Smith for 68m, the management of another John Menzies subsidiary was hiring a new marketing director. On the surface, the hiring seems less significant than the WH Smith deal. But Fiona Davis has been recruited to make toy […]

Cutting-edge Apple iMac takes on PCs

Apple’s interim chief executive Steve Jobs unveiled two new products last week, one the futuristic iMac personal computer, the other the PowerBook G3 laptop, billed as the “fastest notebook computer in the world”. The launches are the latest step in a recovery programme that has edged Apple Computer back into profit after more than two […]

BBJ Media lands Littlewoods Lotto

Littlewoods Leisure has moved the media buying for its Lotto scratchcard account to BBJ Media Services out of Mediapolis. BBJ has handled media for Littlewoods Pools and Spot the Ball since 1995. The brands spent nearly 5m last year. A spokesman for Littlewoods says the decision to centralise the scratchcard account was made to reap […]

Carlton must face programme facts and shed ‘tabloid’ image

Carlton Television fakes a documentary about the drugs trade, presenting as the real thing dramatic sequences which were “stunted up” by the programme-makers. Truth is sacrificed on the altar of sensationalism, commercial pressures result in a descent into “tabloid television” and a scramble for ratings. Factual television as a whole is discredited, and we all […]

‘Oldies’ spurn the safe havens

In response to Iain Murray (MW April 30), don’t imagine all Saga holidaymakers look for handrails, level promenades, evening bingo and tea and coffee-making facilities when choosing their holidays. The “old fossils” set – to which I am sure Mr Murray is now admitted – have had the chance to visit “places where the air […]

Courts poised to hand LH-S 13m account…

Furniture retailer Courts is tipped to hand its 13m advertising account to Lowe Howard-Spink after a pitch between four agencies. The agencies – incumbent CDP, LH-S, Bates Dorland and RPM3 – presented last Friday. Courts marketing director Chris Coote says a final decision will be taken at a board meeting this coming Friday, but denies […]

Mayhead moves in Argos shake-up

Argos has announced its first major boardroom changes since the 1.9bn hostile takeover by Great Universal Stores three weeks ago. The restructure by Argos acting chief executive Graham Frost sees John Mayhead move from his position as Argos marketing director. He becomes the director with overall responsibility for Argos Business Solutions, which handles the retailers […]

RPM3 goes veggie as a Linda tribute

As people rush to erect showy memorials to the late Linda McCartney, everyone at RPM3, the agency which handles advertising for her meat-free food range – produced by McVitie’s Prepared Foods – has quietly voted to go veggie for a month in honour of her beliefs. Managing director Paul Cowan, who became a vegetarian when […]

Latest from Marketing Week