Online recruitment specialist Fish4 has launched a dating site, Fish4love, in partnership with White Label Dating. The site, targeted at men and women looking for either friendship or love, will be supported by a marketing campaign and can be accessed through the main Fish4 portal. Lisa Walker, Fish4’s marketing director, said the site will capitalise […]
Highland Spring has launched a press campaign featuring scenes from classic Hollywood movies. The “Iconic Love” campaign goes live today (May 20) with an outdoor ad. There are four executions that will launch throughout the year featuring Lassie, Charlie Chaplin, Tarzan and Frankenstein. The campaign has been created by Glasgow-based agency Merle and each ad […]
Market research firm Ipsos MORI has appointed Ben Page as chief executive of its UK and Ireland business. Page steps up from his current role as head of Ipsos MORI’s public sector practice and replaces Mike Everett who will take on a new global role on the Ipsos Group management board. The appointment comes as […]
Do all idols have feet of clay? Its tempting to think so after listening to the comprehensive humiliation of Parliament last week, accompanied by its footnote, a further (no doubt justified) trashing of City reputations, courtesy of the scathing Commons treasury committee report.
Learning the lingo of youth is a hard task for brands, not least because just as marketers work out how to engage young people using the latest communications tools, teenagers have often moved on to something new. A study, made available exclusively to Marketing Week, attempts to help marketers engage with young people in more […]
All around the UK high street stores lie abandoned. But this is not just a symptom of the recession taking its toll on consumers. It’s also a sign of “etail 3.0” – a new wave of online retailers offering shoppers a better experience, product range and value than they can find offline. The first wave […]
The Chartered Institute of Marketing (CIM) is using its latest policy document to address claims made in a Cranfield School of Management study that marketers are “unaccountable, untouchable, slippery and expensive”. The CIM unveiled a white paper on Wednesday (20 May) called “Marketing’s decline: a wild exaggeration?” designed to help marketers strengthen their influence and […]
M&S Money is plotting further moves into the savings market as it joins other financial brands looking to exploit public mistrust in traditional banks.
The UK car industry is seeing immediate results from the Government’s vehicle scrappage scheme despite initial teething problems, with Ford revealing it has already taken more than 3,000 new car orders and General Motors seeing increased interest in its Chevrolet brand. Concerns arose on Monday (18 May), the day of the scheme’s launch, when Ford, […]
I-Level Group, the parent company of digital agency i-Level, has appointed Stephen Rust (pictured) as its chief executive. He replaces David Pattison, who stepped down from the role last October and will now become non-executive chairman. Rust joined iLG as chief financial officer last January to support the management team in advance of May’s private […]
Online retailer Play.com has today (May 20) launched a branded credit card that aims to encourage loyalty by offering a reward scheme for customers. The credit card, provided by MBNA, will offer “PlayPoints” for use on the Play.com website. Points accrued from purchases made on the site can be redeemed against products on the site […]
A television ad for HomePride oven cleaner has been cleared by the Advertising Standards Authority (ASA) of sexism, despite more than 670 complaints. In the ad, a man is shown with an annoyed-looking pregnant woman, who is holding the cleaner. The woman then demonstrates how easy it is to use while the man watches with […]