Allied Dunbar marketing director Jerry Grayburn has quit the life assurance company after four years, to become a director of parent company BAFS. BAFS, which owns Allied Dunbar, Eagle Star and Threadneedle Asset Management, is pooling the independent financial advisors (IFAs) services of all its companies into one division headed by Grayburn, who began a […]
Easy Jeans, the London-based clothing company which aims to build its presence in the UK jeans market, is talking to five agencies about a new advertising campaign for 1997. Simon Edwards, marketing manager for Easy Jeans, confirms he will give the agencies the brief this Friday, although he would not reveal their names and is […]
It’s a bit rich of Procter &Gamble’s managing director Paul Polman to berate brand managers for “negligent pursuit of SKU proliferation”, in Alan Mitchell’s column (MW November 8). When a company that has four, almost identical brands (Ariel, Daz, Bold and Fairy) in dozens of variants, accuses them of “choking precious shelf space and confusing […]
One of Guinness Brewing’s leading international marketing directors, Paul Gilham, is leaving the company to take the top marketing job at Midlands brewer Wolverhampton & Dudley. The hiring of Gilham as marketing director is a considerable coup for W&D, which markets the Banks’ ale brand in the Midlands. The brewer’s previous director of marketing Alison […]
Off-licences are fighting back against the supermarket onslaught in the drinks sector. Fresh branding ideas are being tested in conjunction with warehouse superstores, which can offer competitive prices and a similar range.
Philips will screen a TV commercial for its CD radio cassette recorders this month, directed by moviemaker Spike Lee. The ads, shot in New York and featuring 600 dancers, will show a street scene with people dancing when the recorder is turned on. The ad is part of a 10m above- and below-the-line campaign by […]
Martin Glenn, Walkers Snackfoods head of marketing, has been promoted to a senior management job within parent company PepsiCo and will be replaced by Mhairi McEwan, the top Pepsi Cola marketer for Western Europe. Official announcement of the changes, circulated at Walkers yesterday (Tuesday), has been speeded up after industry speculation that McEwan was on […]
Ogilvy & Mather Worldwide has beaten 13 international through-the-line agencies to win the task of coordinating global advertising and direct marketing strategy for Reader’s Digest.
Wimpey Homes, the UK’s biggest housebuilder, has confirmed that it is reviewing its 4m creative advertising accounts, handled on a regional basis by five different agencies. The news comes a week after Zenith, the Cordiant-owned media buying shop, unexpectedly resigned the 4m media-buying account after holding it for less than a year. Its sister creative […]
Dean Sanders, the former Kraft Jacobs Suchard marketer who moved to Italian pasta giant Barilla, but left after a week, has been appointed client services director at through-the-line agency Claydon Heeley. Sanders started his new job at the agency on Monday, taking responsibility for several major pieces of business including Glaxo-Wellcome, Britvic and Unilever. Sanders, […]
Channel 4 is understood to be looking at two new services for satellite and digital TV. C4’s sales and marketing director Stuart Butterfield has been put in charge of a team putting together proposals for the channel’s board. The proposals include a “Channel 4 Gold”-type service, using the channel’s 14 years of library material combined […]
Boots Healthcare International is launching a Strepsils throat spray worldwide in direct competition to Procter & Gamble’s Vick’s Chloraseptic. The move is part of the company’s policy of pushing Strepsils as a global brand. Strepsils Direct Action is being manufactured and marketed in the UK through Crookes Healthcare, BHI’s over-the-counter arm. It is already on […]