14 November 2002

Donnay plans assault on the drinks market

Sports brand Donnay plans to enter the drinks and snacks market next year. Donnay’s own-branded energy drink will position itself against Red Bull and GlaxoSmith-Kline’s Lucozade. Full details of the move are yet to be unveiled. Donnay has also launched its own branded range of toiletries, aimed at 14- to 25-year-olds. The Donnay-branded toiletries are […]

John Brown Citrus produces Yell guides

Yell, the Yellow Pages company formerly owned by BT, has appointed John Brown Citrus Publishing (JBCP) to launch local entertainment guides, in an attempt to promote regular use of the Yellow Pages. The first edition of the guide, to be called Living in Your Area, will form part of the directory distributed in the Dundee […]

Xfm to launch outdoor music event in London

Capital Radio’s “alternative” station, Xfm, is to develop a festival or outdoor event for next year. The move is designed to broaden the station’s appeal. The station, which already runs a series of club nights, is working on plans to develop large-scale live music events. It is not known how many events it will stage […]

Associated to merge ad sales teams

The Mail on Sunday and Evening Standard are merging their property advertising sales teams in a move that could herald further integration on Associated Newspaper titles. There has been speculation for some time that Associated has been considering ways of integrating the sales teams working on the Daily Mail, The Mail on Sunday, the Standard […]

Cereal promos are family affair

I am writing in response to your article about cereal promotions (MW October 24). From a marketing and promotions aspect, the adult market is interesting, and providing a well-perceived and low-cost product to such a market with very different interests and requirements will always be a challenge. This is also a well-experienced market which has […]

Tourism Ireland seeks to recruit marketing chief in mainland UK

Tourism Ireland (TI), the body created to market both Northern Ireland and the Republic as a single destination, is looking for a UK head of marketing. The holder of the new position will be based in London and report to TI British head John Greene. A TI spokeswoman says the post is an important part […]

Digest

Family, the Edinburgh-based agency, has been appointed to handle advertising for Squash-IT, an online and retail computer hardware and software supplier.

Brass and stands

It can cost more to take part in a trade show than many companies expect – power, water and waste disposal costs can bump up bills. So it’s important to get value for money, procure good advice and make stands stand out, according to David Ben

Indobrit Publishing launches magazine aimed at Asians

Independent publisher, Indobrit Publishing, is launching a quarterly lifestyle magazine next month aimed at British Asians. Called Indobrit, the A-5 magazine will have an initial print run of 55,000, with a cover price of £2.95. The magazine will target 25to 45-year-olds and will be available from December 5 through retailers such as WH Smith. The […]

Can Dunstone go to the wire?

Like any entrepreneur worth his salt, Carphone Warehouse’s Chris Dunstone has the ability to spring a surprise. He has certainly done so with last week’s £90m acquisition of Opal Telecom, a fast-growing provider of fixed-line telecoms services. The surprise is multi-dimensional. Why should this apostle of mobile wireless technology so dramatically turn his attention to […]

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