The best measure of success in pitching should be fewer pitches – a concept that might be counter-intuitive for heads of new business.This is why the IPA is developing a joint industry model charter from which clients and agencies can cherry pick to suit their needs. By making our client agency relationships work better, we can […]
The latest big branding crisis has erupted in the US and this time the culprit is a surprising one. Yoga brand Lululemon might seem an unlikely target for criticisms of body fascism but that’s exactly what happened last week when co-founder Chip Wilson appeared on Bloomberg TV’s Street Smart programme with wife and fellow co-founder Shannon.
As part of an exclusive profile, Yahoo’s vice president of international marketing, Robert Bridge, tells Marketing Week about his biggest marketing challenge and the effect that CEO Marissa Mayer has on his role.