14 November 2013

Potent signs of engaged times

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If Lady Gaga can use outdoor to unveil her latest album, it must be the medium of the moment. Digital screens with new technologies have brands flocking to them to engage consumers – but there’s a strong showing from static sites too.

Partnerships, not pitches

The best measure of success in pitching should be fewer pitches – a concept that might be counter-intuitive for heads of new business.This is why the IPA is developing a joint industry model charter from which clients and agencies can cherry pick to suit their needs. By making our client agency relationships work better, we can […]

Mark Ritson: Yoga pants fury shows one brand doesn’t fit all

The latest big branding crisis has erupted in the US and this time the culprit is a surprising one. Yoga brand Lululemon might seem an unlikely target for criticisms of body fascism but that’s exactly what happened last week when co-founder Chip Wilson appeared on Bloomberg TV’s Street Smart programme with wife and fellow co-founder Shannon.

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