14 October 2004

Wilkinson Sword set for major gel launch

Wilkinson Sword is preparing the European launch of a non-foaming shaving brand, called Activ Gel, that will see the company shift its focus to the £52.5m UK shaving preparations market. The company’s market share in this sector has slipped to about one per cent, while rival Gillette’s share has grown to almost 60 per cent. […]

KP plans McCoy’s rival to Walkers Sensations

KP Snacks, the United Biscuits-owned crisp manufacturer, is gearing up to take on Walkers Sensations with the launch of a premium extension under the McCoy’s brand. McCoy’s Specials are the first range to be developed under the flagship KP Snacks brand. The launch, which is planned for the first half of next year, aims to […]

KP plans McCoy’s rival to Walkers Sensations

KP Snacks, the United Biscuits-owned crisp manufacturer, is gearing up to take on Walkers Sensations with the launch of a premium extension under the McCoy’s brand. McCoy’s Specials are the first range to be developed under the flagship KP Snacks brand. The launch, which is planned for the first half of next year, aims to […]

Government searches for ID card campaign marketer

The Government is looking for a marketer to spearhead its controversial ID card scheme, in an attempt to allay misgivings about the concept and promote it to the general public. Home Secretary David Blunkett’s move to appoint a head of marketing for the ID cards programme is going ahead, despite the fact there has been […]

JWT scoops £20m Knorr ad business

Unilever Bestfoods has consolidated its pan-European advertising business for savoury food brand Knorr into J Walter Thompson following a strategic review of its agencies across the continent. The business is understood to be worth about &£20m. The move follows a review of the business, which was split between JWT and DDB London. JWT has added […]

Wilkinson Sword set for major gel launch

Wilkinson Sword is preparing the European launch of a non-foaming shaving brand, called Activ Gel, that will see the company shift its focus to the £52.5m UK shaving preparations market. The company’s market share in this sector has slipped to about one per cent, while rival Gillette’s share has grown to almost 60 per cent. […]

The secrets of sensible segmentation

Alan Mitchell (MW September 30) outlined the idea that delivering outstanding value is the key to success for brands. Tesco certainly manages this and a contributing factor is the way it segments its customers. While segmentation has become something of a mantra within marketing in recent years, there are not many success stories. Having talked […]

Nat Mags launches Reveal

The National Magazine Company has launched its women’s weekly, Reveal, with 600,000 free copies being distributed this week. The magazine, which was first unveiled in Marketing Week, goes on sale next Tuesday priced £1.

The network that keeps us posted

Sub-postmasters have a hard life, so it’s good to know there’s a representative body to look after them. Postmasternetwork claims to represent just over half of the UK’s postmasters, and has recently carried out a survey of its members to see how they’re getting on. And don’t postmasters (and, presumably, postmistresses) have to deal with […]

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