14 September 1995

Spreading the word

Customer magazines hold out the promise of a relationship with the consumer – invaluable to fmcg brands. So will they become part of big below-the-line budgets? Meg Carter reports

Tony Kaye’s greenbacks for a green book

Journalists are obsessive about their notebooks, but even the Diary wouldn’t claim that its notebook is a work of art (in the past, some have wrongly accused it of being a work of fiction) or, indeed, that it is worth $14m (9m). But the irrepressible advertising director Tony Kaye would. Advertisements in the New York […]

Somerfield shifts focus upmarket

Supermarket chain Somerfield is launching an 8m campaign aimed to attract a younger, more upmarket family shopper. The push features Birds of a Feather star Lesley Joseph in two TV ads. From today (Wednesday 13) Somerfield is offering a series of discounts and multi-buy deals through its Price Check scheme. Discounts include nine products at […]

Mix and match

With companies seeking synergy across all their marketing, POP is no longer an afterthought, reports Martin Croft, it is at the leading edge of many campaigns

Bad reaction to chemical error

I suspect Bayer will be surprised to read in George Pitcher’s piece, “True cost of drug dependency” (MW August 25), that it is the German company that has purchased “Marion Merrell Dow in the US for 4.4bn”. Actually, the purchaser is Germany’s largest chemical and pharmaceutical group – our own parent company Hoechst AG. Tony […]

Blue Water developer holds account talks

An Australian property developer behind the proposed biggest retail centre in Britain is scouting for an agency. Lend Lease, the company behind the Blue Water development in Kent, is understood to have spoken to several agencies including Ogilvy & Mather and McCann-Erickson. It is now speaking to others. McCann-Erickson is believed to have declined to […]

Milk marketing makes its mark

I write with regard to your analysis piece “Can generic ads spread the word” (MW August 25) concerning generic marketing and the demise of the Butter Council. One omission that was slightly surprising, in an otherwise excellent feature, was that your reporters did not mention the National Dairy Council (NDC). The NDC has been the […]

Second BAT man quits top position

British American Tobacco has lost a second senior international brand specialist. UK-based Iain Hacking was general manager for international US brands in markets outside North America. He was responsible for Lucky Strike, Kent, US Pall Mall and Barclay. It is understood Hacking has left to write a book and has been replaced by David Grime, […]

Morphy Richards head steps down

Morphy Richards and Bellings Appliances managing director James Moore has resigned. He leaves at the end of the month to become chief executive of a mystery company. Morphy Richards and Belling – which are part of the Glen Dimplex group – would only say that Moore’s new role will be outside the appliances industry. His […]

Ariston signs up ‘arty’ director for new push

The Italian white goods giant Merloni has hired top German film director Wim Wenders to make a series of new commercials. Wenders, who directed Paris Texas, has made three ads for Merloni’s Ariston brand. They will break in Italy on September 17 and will then be rolled out across Europe. The commercials give the Ariston […]

No Title

Lowe Howard-Spink’s media planning director Simon King is understood to have resigned to join TMD Carat as strategic planning director. Time Warner’s bid for Turner Broadcasting appeared to have stalled as Marketing Week went to press. John Malone, chief executive of TCI whose affiliate Liberty Media holds 21 per cent in Turner, is understood to […]

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