14 September 2000

DRTV can work for dot-coms

In a sweeping statement (MW August 31), WebProbe claims its research shows that TV does not work for dot-coms. But in itself this makes no sense without considering the role of TV within a particular marketing strategy, as with any ad campaign. Any novice direct marketer knows that the louder a particular company’s share of […]

Carat lands £352m Renault brief

French car maker Renault has handed its entire £352.5m centralised European media buying business to Carat. The move, which comes into effect from the start of 2001, is a blow to the incumbent Optimedia which handles the business in ten of the 16 markets. The business is worth £84m in the UK alone. Renault’s media […]

Single TV ads don’t work alone

Ian McCawley’s piece “Are TV ads a waste of dot-com money?” (MW August 31) reminded me of a funny comment made by one of my co-panellists at the Jupiter Communications Online Travel Conference in Miami, the chief executive of a US online travel site (which shall remain unnamed to protect him from a swarm of […]

Why Vodafone is in global brand push

Vodafone is seeking a global network agency for a £100m campaign to rebrand its business worldwide. The company has plenty of expansion potential, which makes the account even more desirable.

Digest

Zoom, the fashion and lifestyle shopping site, has signed a deal with BT Cellnet’s mobile Internet service Genie to enable its customers to purchase Zoom products over their WAP mobiles. The announcement coincides with the launch of Zoom’s WAP shopping service. Zoom managing director Eva Pascoe says the link-up with Genie “is a very important […]

Digest

Coltas has been appointed by Monster.co.uk to develop a pan-European below-the-line campaign to work in tandem with above-the-line work from Saatchi & Saatchi.

Digest

Country Publications is launching a bi-monthly consumer title called Traditional Homes & Interiors, on September 14. The magazine will cover the growing homes, gardens and interiors market. It will cost £2.70.

Digest

Crookes Healthcare is launching a pocket-sized pack for throat-care brand Strepsils, backed by a £3m television and trade campaign through McCann-Erickson.

Digest

Volkswagen France has moved its £70m media buying account from Carat to Mediacom, in a move consolidating its European media buying.

Big Brother to attract C4’s ‘largest audience’

Channel 4 is this week expected to attract its largest audience to date, as viewers tune in to the final episode of cult TV show Big Brother on Friday night. Media agency Optimedia, which predicts the final show will pull in more than 6 million viewers, bought the entire four-minute centre ad break more than […]

Digest

Nestlé is relaunching its limited edition white chocolate Aero Snow following the bar’s success last year.

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