VisitLondon is launching a 1m marketing campaign in North America, but insists the timing is not linked to last month’s security alerts at UK airports.Marketing director Martine Ainsworth Wells says the campaign was planned before the alerts…
Once the darling of the ’80s retail design and branding revolution, Next is beginning to feel its age. Trailing in the wake of a resurgent Marks & Spencer, and under threat from Primark, will its new discount stores and international expansion plans be enough to halt the decline? By Ian McCawley
Brands and marketers stand accused of hijacking childhood and causing disaffection among youths through their promotion of junk food, video games and alcohol. But is this fair for an industry that claims to have cleaned up its marketing and contributes much to youth culture? asks Nathalie Kilby
There’s never a perfect match between brand and personality, so why do marketers still fall prey to the lure of the big name? as Charles Vallance
Woolworths is to take on Argos and Tesco in the catalogue shopping market with the launch of its own service next month. The Woolworths Big Red Book will feature more than 6,000 products from toys, home electrical and outdoor to confectionery, entertainment and Christmas decorations. It also includes a range of jewellery and watches to […]
Name: Kathryn Hague
Company: Boots Retail International
Job title: Regional Marketing Manager Europe & Rest of World
PepsiCo International Foods has appointed Peter Gutierrez, the head of PepsiCo drinks in the UK and Ireland, to the new role of chief marketing officer. The move follows a restructure of PepsiCo International and the creation of a new North American operation late last week. Gutierrez, who is franchise vice-president of the UK and Ireland, […]
Retailers have accused Coca-Cola of taking its eye off the ball by investing time and money on declining products such as Lilt while neglecting strong brands such as Oasis.
AdConnection has won the 5m media planning and buying account for specialist car marque Aquila, which is launching in the UK.
Firstplus, a division of Barclays, has called a review of its digital business. Incumbent E3 has been invited to repitch alongside a number of undisclosed agencies. Internet strategy development director Nicola Hinds confirms the review, saying the business is looking for a strategic digital partner to deliver its “ambitious online vision”. A bank spokesman refuses […]
Japanese consumer electronics giant Sony is understood to be talking to agencies about a global campaign to unite the different parts of its business. The company is thought to have approached several agency networks to pitch for a project based around the concept of convergence. It is understood that it is being driven by senior […]
Name: Scott Morrison
Company: Activision (UK) Ltd
Job title: UK Marketing Director
What made you want to get into marketing?: As a career, it sold me.