15 April 1999

A facelift just won’t be cricket

Though this is not the place to say it, there are certain subjects which are best left free of marketing – chiefly religion, funerals, and that blend of the two, cricket. Repeated applications of marketing will have the same effect on cricket as tourism has on a country’s beauty spots; it will, by its very […]

US giant jumps into teen mag war

The jury is out on whether the move by one of America’s biggest magazine publishers into the UK teen magazine market (MW April 8) with Jump is reckless or well planned. Jump, which will be published by Weider Publications’ licensee Mollin, is launching into a fickle but lucrative market competing against established heavyweights. Potentially the […]

PlayStation launch aims to overtake Gran Turismo success

Sony Computer Entertainment is launching a 2m advertising campaign for its latest PlayStation racing game, Ridge Racer Type 4, on Friday this week. The company hopes the new title will outsell its most recent racing hit, Gran Turismo. Gran Turismo has sold over 2 million copies in Europe, making it the world’s best-selling computer game. […]

Digests

CallNet, the free Internet service provider, is adding news, sport, shopping and lifestyle pages in a 50,000 upgrade of its site www.callnetuk.com. A partnership agreement with Carlton Online was announced last week. Carlton will supply the games site Jamba, film resource Popcorn and food and drink magazine SimplyFood, marking completion of phase one of the […]

Hugo Boss in tale of toilet titillation

Fashion and fragrance house Hugo Boss has plunged to the lowest depths for its latest brand link-up. To promote the Hugo Woman fragrance, the company has decided to sponsor some loos. Not just any public conveniences either – the girls’ loos at The Ministry of Sound nightclub in London. But it’s what happens in the […]

Depleted field

For years, the field marketing industry’s trade body, the Field Marketing Association (FMA), has been a source of consternation. Set up about eight years ago, three of the largest field marketing companies are not even members. The FMA has just become more controversial. At the beginning of the month it became the Field Marketing Council […]

Man Utd rejection signals the start of Government hostilities

The fracas at Manchester United over BSkyB’s bid was never about the business rationale of such a deal. It was all about that rather repellent British inverted snobbery, which says that a football club is a populist institution that has no place in the portfolio of a rich and successful power broker with a post-colonial […]

…as UDV creates ‘global’ taskforce

UDV has established eight new global brand teams to oversee all marketing for its core brands to focus itself more effectively. The teams, termed “global brand executives” by UDV, will oversee Smirnoff vodka, Johnnie Walker whisky, J&B, Gordon’s gin, Tanqueray gin, Baileys, Malibu and the Classic Malt whisky range. They will comprise members of UDV’s […]

Storm clouds gather for Bass

Can an 8m TV advertising campaign, a large amount invested below the line and an abundance of wishful thinking change a hybrid Irish ale into a mainstream premium lager? Bass believes it can, and as a result is staking its hard-earned reputation for innovation on one of its biggest gambles in many years: the reinvention […]

Online markets could see brands lose control

I got an e-mail from Amazon.com founder Jeff Bezos last week about the company’s new auction service. I’ll tell you about that in a second, but along with Yahoo!’s takeover of Broadcast.com in the same week, it’s clear these moves are the first tiny tremors of a massive earthquake – probably the biggest earthquake in […]

Digests

M&C Saatchi and New Zealand agency Goldsack Harris have been asked to create a global advertising campaign for the New Zealand Tourism Board. The news follows the controversial sacking of Saatchi & Saatchi from the 10m NZTB account following a political row involving New Zealand prime minister Jenny Shipley and Saatchi & Saatchi Worldwide chief […]

Losing its cool

Caffrey’s Irish Ale was launched five years ago as “Cool, calm Caffrey’s”, but next week it will be repositioned as the complete opposite, with a new advertising campaign carrying the strapline “A Storm Brewing”. “Storm brewing” could be oddly prophetic if Bass gets this wrong. Caffrey’s is Bass’ most successful new product launch in years. […]

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