15 April 2004

Tobacco companies step up legal challenge

British tobacco companies have stepped up the legal backlash against the tobacco regulations with a legal challenge to the restrictions in the Republic of Ireland. The case is understood to potentially have ramifications on the restrictions on tobacco and point-of-purchase advertising in the UK if Gallaher were to prove the Irish law “disproportionate” under European […]

Tobacco companies step up legal challenge

British tobacco companies have stepped up the legal backlash against the tobacco regulations with a legal challenge to the restrictions in the Republic of Ireland. The case is understood to potentially have ramifications on the restrictions on tobacco and point-of-purchase advertising in the UK if Gallaher were to prove the Irish law “disproportionate” under European […]

Lufthansa slams BA over slogan similarity

German airline Lufthansa has attacked the new British Airways brand slogan “The way to fly” because it is very similar to its own strapline “There’s no better way to fly”. Lufthansa’s criticism is likely to cause embarrassment for BA, as the new strapline will run on its marketing and communication materials and is expected to […]

Lufthansa slams BA over slogan similarity

German airline Lufthansa has attacked the new British Airways brand slogan “The way to fly” because it is very similar to its own strapline “There’s no better way to fly”. Lufthansa’s criticism is likely to cause embarrassment for BA, as the new strapline will run on its marketing and communication materials and is expected to […]

Bacardi hatches rival to Baileys

Bacardi-Martini is planning to take on rival Diageo with the multi-million pound launch of a cream-based brand called Kalyr to rival Baileys. The launch will be the company’s first foray into the cream drink market, worth &£270m in the UK. Kalyr, which is a blend of rum and exotic fruit, will be tested in Northern […]

Former Pot Noodle chief moves up

Unilever Bestfoods has promoted former Pot Noodle marketer Paula Quazi to business director for savoury and dressings in the UK. She replaces Chris Springford, who became managing director of Unilever Bestfoods Australasia earlier this month (MW February 5). Quazi, who has already taken over the role, has overall responsibility for a range of brands including […]

IAB appoints former Orange chief as marketing adviser

The Interactive Advertising Bureau (IAB) has appointed former Orange and Capital Radio marketing chief Lizzie Palmer as an adviser as part of its attempt to strengthen its marketing and research credentials. Palmer quit as director of worldwide brand at Orange in September last year to set up her own consultancy. She also held the position […]

Gola prepares to double ad spend for its centenary year

Gola, the sportswear brand, is reviewing its advertising account and doubling its marketing budget as it gears up to celebrate its centenary next year. The account will be worth about &£1m. The review, which is being overseen by Gola chief marketer Donna Hill, is in its early stages and there is no shortlist. Incumbent agency […]

MXR steps up marketing plans for digital radio stations

MXR, the DAB digital radio consortium, is stepping up its marketing plans with a move towards promoting its digital brands as well as the medium. The move coincides with MXR extending its marketing remit to handle Capital Group’s Xfm and Capital Gold, UBC’s Classic Gold and Chrysalis Radio’s LBC. The consortium, comprising Capital Radio Group, […]

IAB appoints former Orange chief as marketing adviser

The Interactive Advertising Bureau (IAB) has appointed former Orange and Capital Radio marketing chief Lizzie Palmer as an adviser as part of its attempt to strengthen its marketing and research credentials. Palmer quit as director of worldwide brand at Orange in September last year to set up her own consultancy. She also held the position […]

UK gambling reforms ‘threaten promotions’

An overhaul of UK gambling laws could threaten the future of British-style promotional marketing in Europe, an industry body has warned. Institute of Sales Promotion (ISP) director-general Edwin Mutton says that if the latest proposals for the Gambling Bill, published a week ago (MW last week), become law, “it would put the UK completely out […]

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