15 April 2010

Perfect mis-match

Harrington

I would like to expand on the point made by Rachel Sprong of TMW where she stated that successful partnerships using celebrities as “brand ambassadors” occur when the celebrity has a genuine interest and enthusiasm in the brand (“Finding the perfect match”, MW 1 April). The opposite to this can be potentially very damaging indeed.

Stuart Smith on Digital Britain

As predicted last year, the Digital Economy Bill – despite swaggering assurances to the contrary from culture secretary Ben Bradshaw – has proved a wash-out, with most of the contentious and significant proposals being axed after grubby horse-trading with the Opposition.

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