15 August 1996

Will Mirror crack in The Sun’s heat?

Roger Eastoe, long-term Mirror group employee and the replacement for Colin Myler as managing director of the Daily Mirror, has his work cut out if the paper is to catch up with fierce rival The Sun.

Lenny Lottery, perfectly named

The Sun newspaper has always been a great friend to the National Lottery, splashing jackpot winners across its front page, and generally giving it the publicity it needs. The newspaper even made its lottery correspondent, Aidan McGurran, change his name. It dubbed the poor Evertonian scribe “Lenny Lottery” and made him the Currant Bun’s voice […]

DTI action could cause fireworks

The Department of Trade and Industry is always looking at ways of improving the nation’s safety. Now the DTI’s Consumer Safety Unit has turned its attentions towards reducing the number of injuries sustained from the misuse of fireworks. One possibility being discussed is raising the minimum age for purchasing the pretty, exploding, gun-powder decorations from […]

Digests

Robin Chatterton will become marketing director for the UK and Ireland for Schweppes brands, following Cadbury Schweppes decision to sell its 51 per cent interest in Coca Cola Schweppes Beverages to Coca Cola Enterprises. Chatterton, who is currently general manager for category marketing at CCSB, will take a team of six other marketing staff with […]

IDV extends Croft brand into the spirits market

IDV is stretching the Croft brand name from the sherry and port sector into spirits with the launch of Lyndon. The brand, a lemon and lime spirit to be drunk with mixers, has an alcoholic strength of 23 per cent ABV, and will be priced at over 10 per bottle. It is aimed at the […]

Blazing trail for truth about PR

The idea that PR is a bubble that bursts when it collides with the truth is the sort of ill-informed comment that brings a tear to my eye (Murray column, MW August 2). Any intelligent PR campaign must be based on truth to succeed. Anything else will lead to disaster. That Iain Murray sees fit […]

DM move on the cards for Rainey Kelly

Rainey Kelly Campbell Roalfe is considering buying a minority stake in a direct marketing agency after its clients asked it to provide below-the-line services for their accounts. The creative agency, whose clients include brewer Scottish Courage, Virgin Atlantic Airways, The Times newspaper and chocolate specialist Thornton’s, claims annual billings of 33m. Its search for ways […]

5m anorak market hangs on the rails

It’s official. Trainspotters are normal, according to the latest research carried out by the British Steam Railways Marketing Fund. The figures speak for themselves. Last year, claims the Fund, nearly 7 million people visited steam lines. Of these, only eight per cent fell into the “enthusiast” category, which describes those anorak-wearing nerds oft abused for […]

LH-S ditches 3m Bauer business following row

Lowe Howard-Spink has dropped German magazine publisher H. Bauer from its client list, claiming that relations with the publisher of Bella and Take a Break had become unworkable. The total ad budget for the titles is understood to be 3m and Bauer is thought to be planning to launch another title in the crowded women’s […]

Latest from Marketing Week