15 August 2002

Everyone’s a winner, baby. Well, almost…

The Diary’s desk is covered in promotional junk, ranging from a rubber chicken to a broken Osbournes mug and even some elbow-pads. Of late, the hard-pressed cleaners have been complaining about the mess. The Diary urgently needs to get rid of some of it and a competition would seem to be the fairest way of […]

MacKenzie hits out at Rajar data

Sports radio station TalkSport chief Kelvin MacKenzie has renewed his attack on Rajar, this time over an unexplained decline in radio listening figures in London during the World Cup. MacKenzie claims TalkSport suffered a 37.6 per cent fall in male London listeners for the quarter ending June 2002, but that outside London, male listener numbers […]

Digest

Other Creative, the branding company, has designed a logo and identity for the charity Ataxia UK.

Digest

GET, a brand consultancy and marketing agency, has been launched by Karen Hendry, a former marketer at Marks & Spencer, Arcadia and Oasis.

Troubled Parcelforce hands ad brief to Soup

Parcelforce has appointed Soup to handle its consolidated advertising and direct marketing business, after a six-way pitch. The budget for the account is between £1.5m and £3.5m. Soup, which was the incumbent on the direct marketing business, pitched against Draft Worldwide London, Joshua, Interfocus, Perspectives Red Cell and Proximity London (MW July 25). Lowe had […]

Digest

RTL Group has acquired the TV and radio assets of the German publishing group Georg von Holtzbrinck.

Digest

JJB Sports has launched the JJB Sports Golf Club, a storecard reward scheme that has added customer benefits for golfers, including loyalty points.

Digest

Publicis Networks has created and designed an online game for the Prostate Cancer Charity, to promote awareness of the prostate gland and the role it plays in sex.

Working from the ground up

For event organisers, the show itself is a small part of a project. There is much to be done both before and after, in briefing exhibitors, signing up visitors and then ensuring that both parties keep in touch afterwards – and return next yea

Digest

The British Retail Consortium reported that July retail sales were up by 3.8 per cent year on year – 0.2 percentage points below the June rate and half the peak of growth reached in March.

Sainsbury’s poaches Coca-Cola marketer

Sainsbury’s has appointed a Coca-Cola marketer to be its new brand guardian, overseeing advertising and the development of own-brand ranges. Jeremy Schwartz, Coca-Cola innovation director for Europe and Eurasia, takes up his role as brand marketing director in November. He will report to assistant managing director Sara Weller. The supermarket has been searching for a […]

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