15 August 2013

A Paralympic legacy


One year on from the London Paralympics many brands continue to underserve disabled people as a consumer base despite their spending being worth over £80bn annually.

Should we deal with only ethical customers?

Secret Marketer

This week I attended our CSR board meeting. My brand takes corporate responsibility seriously – the chief executive takes a personal interest, as does the board. I’m sure this is common in many companies these days. Brand reputation is a defining point in meeting the needs of demanding customers.

Creativity is key to including customers of all abilities

Lucy Handley

A year ago this week, the nation was celebrating after the end of the Olympics, when London and the rest of the country amazed the world with a Games that was superbly organised and brilliantly exciting. Team GB had won 65 medals – including 29 gold –and the closing ceremony had been watched by 750 million people globally.

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