A year ago this week, the nation was celebrating after the end of the Olympics, when London and the rest of the country amazed the world with a Games that was superbly organised and brilliantly exciting. Team GB had won 65 medals – including 29 gold –and the closing ceremony had been watched by 750 million people globally.
Well, that’s the campaign of the year sorted for 2013. Congratulations to the Marmite brand team at Unilever and their agency adam&eveDDB. There are eight very impressive reasons why marketers should love the new Marmite “neglect” work.