15 December 2005

High-definition sets the picture in the relentless race for change

The BBC and Sky are investing heavily in high-definition television, but this is just one of the new convergent technologies that have become increasingly important over the past 12 months This year will go down in the media world as the year when the pace of change moved up not just one gera, but several. […]

Ask Jeeves hands Fallon £15m European ad work

Internet service provider Ask Jeeves has handed its pan-European advertising business to Fallon following a competitive pitch. It is understood to be worth about &£15m. It is thought that incumbent TBWA/London was invited to pitch. The agency, which was appointed in 2000, will continue work with Ask Jeeves until early next year on a project […]

Discs are still money-spinning

As take-up of MP3 players spreads among every age-group, digital downloading is growing rapidly. But it started from such a small base that CD and DVD sales still dwarf it – and will do for some time EMI Music UK is rolling out broadband-enabled listening posts to independent music retailers (MW December 1) in a […]

Not all fun and games

Sir Frank Lowe’s return to the fray has the industry rapt as the year ends, but 2005 has been an unsettled time, as new media continues to shake old certainties, and marketers begin to plan for the 2012 Olympics in a city still recovering from terrorist attacks. By Marketing Week reporters With doom-mongers forecasting an […]

Dousing the pensions fire

The Government’s announcement that proposed changes to self-invested personal pensions will not be going ahead next year has drawn criticism from the industry, which says it severely hinders the way in which pensions can be marketed. By David Benady and Catherine Turner Just as the normally staid world of pensions was threatening to become exciting, […]

Silentnight marketing director goes

Silentnight group marketing director Julie Leivers has left the furniture retailer after her position was scrapped. As first revealed in Marketing Week (MW November 17), Leivers’ role was thrown into doubt following a review of operations by new chief executive Neal Mernock. The company has confirmed that Leivers has been made redundant. Responsibility for her […]

Coke plans coffee drinks in a bid to reach adult sector

Coca-Cola is planning to launch two separate coffee drinks in a bid to extend its portfolio in areas away from carbonated drinks and increase its appeal to adults. Coca-Cola US is working with chocolate maker Godiva on a ready-to-drink coffee, to be launched in the spring. It is also launching Coca-Cola Blak in France in […]

Orangina takeover sparks brand rejig

Orangina’s new owners are planning to reposition the brand as a premium adult soft drink and are understood to be seeking an agency to support the changes. Private equity firms Blackstone and Lion Capital acquired the brand as part of a &£1.3bn acquisition of Cadbury Schweppes’ European drinks business last month. The brand spends about […]

ASA investigates ‘gay kiss’ TV ad for Dolce & Gabbana

The Advertising Standards Authority (ASA) is investigating dozens of complaints about a television ad for Dolce & Gabbana watches, which features two men kissing. The ad, created by the fashion label’s Italian advertising agency, has been aired during shows including The X-Factor. It has so far prompted 34 complaints. ⢠In another adjudication this week, […]

Age Concern scheme to target ‘protest generation’

Charity Age Concern is gearing up to take on Saga with the launch of a membership programme next year. It aims to encourage the over-50s to reassert their influence in society. The scheme, called Heyday, aims to motivate the generation that helped change society in the 1960s into demanding action on the issues they face […]

OutRage! warns Tesco over ‘jumping on gay bandwagon’

Tesco’s plan to roll out a gay-friendly motor insurance policy has been met with scepticism by pressure group OutRage!. The retailer will offer discounts to same-sex couples to bring charges in line with those for married couples. But the move has been questioned by gay human rights organisation OutRage!, which has warned the supermarket against […]

Unilever to launch £5m PG Tips World Cup promotion

Unilever Food UK is preparing a major push for its iconic tea brand PG Tips next year, which will include a &£5m campaign around the football World Cup next summer. The support comes ahead of a planned relaunch in 2007. It is understood that Unilever is planning a variety of initiatives, including heavy price promotion […]

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