15 February 1996

Poor sales imperil Observer ad rates

Press buyers are to get tough with The Observer on its advertising rates because of sliding circulation. The newspaper’s January ABC figure of 449,529 was five per cent down on January 1995 and, more worryingly, down on its December 1995 figure by 0.8 per cent. December is traditionally a newspaper’s worst month, but The Observer’s […]

LNR to revamp services following ITN/GWR deal

London News Radio’s two London stations, News 97.3 FM and News Talk 1152 AM, will relaunch after a long-awaited deal was struck last week with ITN and GWR. GWR is taking over responsibility for revamping the AM service, ITN for FM, GWR chief executive Ralph Bernard confirms. “Exact changes will be decided after comprehensive research,” […]

LH-S’ Smallwood slams ‘dodgy’ agency methods

Payment of hidden surcommission – or additional fees – to media owners and agencies is on the increase because of the structure of the UK media industry, the Media Circle conference in Guernsey was told last week. Mike Smallwood, media director of Lowe Howard-Spink, told delegates in a closed session that the drive for media […]

Harrods hit by marketing departure

Harrods’ marketing department has suffered another blow with the departure of advertising and marketing director Marie-Louise McLeod. McLeod, who has been at Harrods for three years, is believed to have been unhappy about sharing her position with Rebecca Dillon, the former Revlon marketing director who joined last year (MW November 17 1995). A Harrods spokesman […]

‘Hearsay’, not fact, in Scots Courage story

David Benady’s story “Scottish Courage clears out brands” (MW February 8) is misleading and in-accurate in both tone and detail. This may be the inevitable consequence of relying on hearsay from a closed meeting but it is nonetheless, irresponsible. Scottish Courage will focus its marketing investment on its key brands, which is a continuation of […]

Tesco picks Brasher as director of operations

Tesco has filled the post of marketing operations director left vacant by Tim Mason, who was promoted to main board marketing director a year ago. The chain has handed the marketing operations role to Richard Brasher, who is working on secondment as store manager at the Baldock store. The marketing operations director handles the day-to-day […]

Kellogg promotes breakfast cereal with milk carton ads

Kellogg’s Hot Krumbly breakfast cereal, which is being promoted as the first cereal that can be eaten with hot milk without it going soggy, launches next Monday with a high-spend above-the-line campaign. The product will be advertised on 4 million milk cartons to be distributed nationally through four major grocery multiples. Max Law, who runs […]

EURO VISION

Many UK media organisations are interested in European expansion and should be spurred on by the promise of ‘new generation’ digital TV and the demand for English language programming. However, they need to get their acts together if they’re t

Tesco picks Brasher as director of operations

Tesco has filled the post of marketing operations director left vacant by Tim Mason, who was promoted to main board marketing director a year ago. The chain has handed the marketing operations role to Richard Brasher, who is working on secondment as store manager at the Baldock store. The marketing operations director handles the day-to-day […]

Kellogg promotes breakfast cereal with milk carton ads

Kellogg’s Hot Krumbly breakfast cereal, which is being promoted as the first cereal that can be eaten with hot milk without it going soggy, launches next Monday with a high-spend above-the-line campaign. The product will be advertised on 4 million milk cartons to be distributed nationally through four major grocery multiples. Max Law, who runs […]

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